Brand Tone

Elegant, Sophisticated, Sensory, Evocative, Nurturing, Wellbeing-focused, Personal & Passionate

Brand Values

• •Luxury & Quality
• •Natural & Ethical
• •Wellbeing & Self-Care
• •Craftsmanship & Artistry
• •Australian Made

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (elegant, sensory, nurturing), core values, preferred vocabulary (e.g., "luxe," "sanctuary," "elixir," "handcrafted," "ethically sourced"), and a "do-not-use" list. Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying "our products are luxurious," describe the luxurious experience: "Drape your skin in the velvety touch of our [Product Name], its [Scent] notes unfolding like a rare bloom."
• •Emphasize the Benefits and Experience: Connect product features (e.g., natural ingredients, crystal infusion) to the emotional and sensory benefits for the customer (e.g., "create a calming ambiance," "nourish your skin and spirit," "transport your senses").
• •Maintain Visual-Textual Harmony: Ensure the copywriting tone aligns with the visual aesthetics of the brand (elegant, clean, high-quality imagery). The language should enhance the story the visuals are telling.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the established brand tone. Be gracious, helpful, and reinforce the brand's values in all communications. Testimonials highlight that customers feel "special" and "loved" when using the products, so interactions should echo this sentiment.

Social Perception

Positive, Aspirational, Gift-Worthy, Emerging & Niche

Copy Examples

• •Instagram Post (Candle): "Illuminate your sanctuary. Our hand-poured [Crystal Name] Infused Candle blends pure soy wax with [Fragrance Notes], cradling an ethically sourced [Crystal Name] to invite [Benefit, e.g., serenity, clarity] into your space. ✨ Discover the essence of luxe."
• •Facebook Ad (Body Oil): "Drench your skin in opulence. Asriq’s [Scent Name] Perfumed Body Oil, inspired by [Inspiration, e.g., ancient Egyptian rituals], is a handcrafted elixir of nourishing organic oils and enduring fragrance. Feel cherished, smell divine. Shop now for a touch of daily luxury."
• •Product Description (Diffuser): "Transform your home into a haven of tranquility with our [Scent Name] Reed Diffuser. Ethically sourced crystals enhance the aromatic embrace of [Fragrance Notes], gently releasing a continuous stream of sophisticated fragrance. Handcrafted in Australia for an enduring sensory journey."
• •Email Subject Line (Promotion): "Indulge Your Senses: A Special Gift from Asriq Awaits."
• •Website Banner (Brand Focused): "Asriq: Handcrafted Luxury for Your Body & Soul. Experience the sublime fusion of natural ingredients, captivating aromas, and the gentle energy of ethically sourced crystals."