Brand Tone

Creative, Nostalgic & Passionate

Brand Values

• •Creativity & Originality
• •Cultural Appreciation & Heritage
• •Quality
• •Challenging Convention
• •Environmental Consciousness

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., 'Creative, Nostalgic, Passionate, Confident, Inclusive/Community-Oriented'), lists 'do's and don'ts' for language, and includes examples of copy that hit the right note. This ensures anyone creating content is aligned.
• •Immerse in Football Culture & Nostalgia: Continuously draw inspiration from the rich history, iconic moments, and cultural significance of football. Use language that resonates with genuine football fans, referencing shared memories and passions.
• •Highlight Artistry and Uniqueness: Always emphasize the 'concept' nature of the designs. Use words like 'reimagined,' 'unique interpretation,' 'artistic vision,' 'crafted,' and 'collective' to reinforce the brand's creative and independent spirit.
• •Engage with the Community Authentically: When interacting on social media or with customer reviews, maintain the passionate and knowledgeable tone of a fellow football enthusiast. Foster a sense of belonging to the 'Klub.'
• •Visual Consistency: Ensure that the visual elements used in marketing (photography, graphics) align with the brand tone. For Asphalt Social Klub, this would mean visuals that are stylish, perhaps with a retro or artistic feel, showcasing the unique details of the jerseys and the passion of football culture.

Social Perception

Positive for Design & Quality, Appeals to Nostalgia & Football Enthusiasts, Seen as a 'Grand Wee Shop', Good Customer Service & Fast Delivery, Reliable & Trustworthy

Copy Examples

• •Headline: More Than a Jersey. It's a Statement. Asphalt Social Klub: Wear Your Football Soul. Body: We dig deep into the archives of football glory, unearthing legendary moments and cultural icons to bring you concept kits that scream originality. This isn't just apparel; it's a conversation starter, a nod to the heritage, a piece of art. Find your story.
• •Headline: Relive the Roar. Redefined. ASK_INTL - Concept Football, Modern Craft. Body: Remember that '90s magic? The untamed creativity? We bottled it. Asphalt Social Klub recharges iconic football aesthetics with a fresh, artistic vision and premium modern fabrics. Own a piece of reimagined history.
• •Headline: Beyond the Pitch. Beyond the Ordinary. Join the Klub. Body: Asphalt Social Klub is where football passion meets design innovation. We're an independent collective crafting unique jerseys for those who see the beautiful game as an art form. Explore the collection and express your distinct football identity.
• •Social Media Post (Instagram/Facebook - with an image of a new jersey): Throwback to an era of pure passion, reimagined for today. 🔥 Our latest drop channels [mention specific inspiration, e.g., 'the electric energy of Italian '90s football' or 'the bold spirit of a Mexican legend']. Crafted by fans, for fans who dare to be different. Tap to explore the details. #AsphaltSocialKlub #ConceptKits #FootballCulture #RetroFootball #UniqueJerseys #ASK_INTL
• •Product Description Snippet (for a specific jersey): Inspired by [specific cultural element/iconic moment/retro kit], this jersey is our tribute to the undying spirit of [Country/Club] football. We've woven [mention specific design detail, e.g., 'the geometric patterns of the era' or 'a subtle nod to a national symbol'] into a modern silhouette, using premium, breathable fabric. It’s not just a look, it’s a feeling. Crafted with passion by Asphalt Social Klub.