Brand Tone

Helpful & Informative, Professional & Trustworthy, Friendly & Approachable, Efficient & Reliable

Brand Values

• •Customer Service Excellence
• •Quality Products
• •Reliability & Trust
• •Efficiency
• •Family Business Values

Best Practices

• •Maintain a "Helpful Expert" Voice: Continue to create informative content (like YouTube reviews) and ensure product descriptions are detailed and answer potential customer questions. Staff interacting online should be knowledgeable and keen to assist.
• •Emphasize Family-Run Values: Subtly weave in the "family business" aspect in communications. This fosters trust and a personal connection, differentiating from larger, impersonal retailers. Phrases like "from our family to yours" or "as a family business, we care about..." can be effective.
• •Spotlight Customer Service & Efficiency: Consistently highlight fast dispatch, easy returns (60-day policy), and responsiveness. Use customer testimonials that praise these aspects in marketing materials.
• •Keep Communication Professional yet Approachable: Avoid overly casual slang but maintain a warm, friendly, and polite tone in all customer interactions, whether on social media, email, or phone.
• •Ensure Visuals Align with Quality and Practicality: Product photography and social media imagery should be clear, well-lit, and accurately represent the products, reinforcing the quality of the brands stocked and the practical nature of the items.

Social Perception

Highly Positive, Trusted Retailer, Specialist for Bags & Travel Goods, Good Value, Occasional Negative Experiences

Copy Examples

• •Headline: Your Journey, Perfectly Packed. Quality Bags & Travel Gear. Body: From daily commutes to global adventures, Aspen of Hereford offers a curated selection of Kipling, Eastpak, and more. Find durable style and smart designs, all backed by our family-run promise of excellent service. Shop now for fast dispatch! (Tone: Helpful, Reliable, Quality-focused)
• •Headline: Make Your House a Home. Thoughtful Details, Delivered. Body: Discover unique clocks, stylish bins, and charming accessories to complete your space. Aspen of Hereford brings you quality homeware with the friendly service you’d expect from a Herefordshire family business. (Tone: Friendly, Quality-focused, Personal)
• •Headline: Need it Fast? We’re on it! Body: At Aspen of Hereford, we pride ourselves on super-efficient service and speedy dispatch. Get your favourite brands like Kipling and Eastpak delivered to your door, hassle-free. Because great finds shouldn't have to wait! (Tone: Efficient, Customer-centric, Energetic)
• •Headline: Trusted for Over 20 Years – Your Go-To for Life’s Essentials. Body: As a family-run business since 2002, Aspen of Hereford is dedicated to bringing you quality leisure, travel, and home items with unbeatable customer care. Experience the difference dedication makes. (Tone: Trustworthy, Experienced, Customer-focused)
• •Headline: Seen it on YouTube? Get it at Aspen! Body: Our product videos help you choose the perfect Kipling bag or travel accessory. Loved what you saw? Order with confidence from Aspen of Hereford for genuine products and our renowned swift service. (Tone: Informative, Engaging, Direct)