Brand Tone

Authentic & Transparent, Calming & Serene, Natural & Wholesome, Caring & Empathetic, Artisanal & Passionate, Friendly & Approachable

Brand Values

• •Natural Ingredients & Processes
• •Handcrafted Quality
• •Effectiveness & Skin Health
• •Eco-Consciousness
• •Cruelty-Free
• •Transparency & Authenticity
• •Customer Well-being & Self-Care
• •Community Connection

Best Practices

• •Develop a "Voice Guide" Document: Clearly define the brand's tone (e.g., calming, natural, authentic, caring), key descriptive words (serene, handcrafted, nourishing, pure, gentle), and words/phrases to avoid (harsh, chemical, artificial, mass-produced). Share this with anyone creating content.
• •Storytelling Rooted in Values: Consistently weave in the brand's origin story, the inspiration from Aspen, and the commitment to natural, handcrafted, eco-friendly, and cruelty-free practices. This reinforces authenticity and core values.
• •Emphasize "You" and Benefits, Not Just Features: While listing natural ingredients is important, always connect them back to how they benefit the customer's skin and well-being. Use empathetic language that shows understanding of their needs (e.g., "Soothe your dry skin," "Find your moment of peace").
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy complements the visual aesthetic. If the visuals are serene and nature-inspired, the copy should evoke similar feelings of calm, purity, and natural beauty.
• •Engage Authentically and Respond Consistently: In social media comments, reviews, and customer service interactions, maintain the established friendly, caring, and helpful tone. Personalized responses that reflect the brand's values reinforce the overall perception.

Social Perception

Highly Positive, Trusted Source for Natural Skincare, Visually Appealing & Gift-Worthy, Personal & Relatable, Support for Small Business, Effective for Sensitive Skin

Copy Examples

• •Find your moment of mountain calm. 🏔️ Our [Soap Name] bar is handcrafted in small batches, blending nourishing natural oils with the pure essence of [Key Ingredient 1] and [Key Ingredient 2]. Gently cleanse, deeply soothe, and let the serene spirit of Aspen envelop your skin. ✨ #AspenEssence #HandcraftedSkincare #NaturalBeauty #SelfCareRitual #InspiredByNature
• •Tired of harsh chemicals? Your skin deserves the gentle touch of nature. At Aspen Essence, we pour our hearts into creating luxurious, all-natural skincare inspired by the tranquility of the mountains. From creamy body butters to invigorating sugar scrubs, each product is a small-batch treasure, made to nourish your skin and soul. Discover your natural glow. Shop now for 10% off your first order! #AspenEssenceShop #NaturalSkincare #EcoFriendlyBeauty #CrueltyFree #SmallBatchLove
• •Drift into serenity with our Lavender Bliss Whipped Body Butter. We lovingly handcraft each jar, blending deeply moisturizing shea butter and coconut oil with the calming essence of pure lavender essential oil. This rich, cloud-like cream melts into your skin, soothing dryness and leaving it feeling petal-soft and peacefully fragrant. A true embrace from nature, made with ingredients you can trust. Free from toxins, full of goodness. #LavenderLove #NaturalMoisturizer #HandmadeGoodness #AspenEssenceCare
• •Hey everyone! Hannah here from Aspen Essence. I'm so excited to share our newest creation, inspired by so many of your requests for [Product Feature]! We've been working hard to perfect this [Product Name] using only the best natural ingredients like [Ingredient A] and [Ingredient B] because we believe your skin deserves kindness. It’s all about bringing a little piece of Aspen's peace into your daily routine. Let me know what you think! Link in bio to shop! 🌿 #NewCollection #NaturalIngredients #BehindTheScenes #AspenEssence #SkincareLaunch
• •Dear [Customer Name], At Aspen Essence, we believe that self-care isn't a luxury, but a gentle necessity. Inspired by the pure, untouched beauty of Aspen, our handcrafted skincare is made with love and the finest natural ingredients to nourish your skin and calm your mind. This week, we're highlighting our [Featured Product] – a customer favorite for its soothing properties and [Benefit]. Rediscover the joy of simple, effective skincare that’s as kind to the earth as it is to your skin. With warmth, The Aspen Essence Team. #PureSkincare #SelfCareJourney #AspenInspired