Brand Tone

tranquil, rustic sophistication

Brand Values

• •Exclusivity and Privacy
• •Connection with Nature
• •Family and Togetherness
• •Comfort and Quality
• •Authenticity

Best Practices

• •Always emphasize the stunning natural surroundings. Use descriptive and evocative language to paint a picture of the mountain, valley, and ocean views, as this is the most praised feature.
• •Use words like "your own," "private," "secluded," and "retreat" to reinforce the value of exclusivity and privacy, which differentiates it from a hotel experience.
• •Consistently mention the spaciousness (e.g., "room for everyone," "gather together") and amenities that appeal to families and groups, such as the pool, game room, and multiple bedrooms.
• •The tone should always be relaxing and peaceful. Avoid overly energetic or salesy language. Use words like "unwind," "breathe," "serene," "tranquil," and "rest" to align with the customer's goal for their vacation.
• •Mention the unique character of the house —the blend of rustic charm and modern comfort. This adds a layer of personality and prevents the copy from sounding generic. Phrases like "a home with history" or "authentic Canarian charm" can be effective.

Social Perception

The public and past guests perceive "Asomadita" as a high-end, reliable, and beautiful vacation spot. It is seen as a "wonderful, spacious house in a stunning setting" and is highly rated for its location, cleanliness, and value. The perception is that of a premium, peaceful getaway that delivers on its promises, making it a trustworthy choice for a family holiday.

Copy Examples

• •Escape to Your Private Valley Retreat. Casa Rural La Asomadita: Where mountain views and serene ocean horizons are yours alone. Unwind in our spacious villa, relax by the heated pool, and rediscover tranquility in the heart of Agaete. Book your escape.
• •This is your evening view at Asomadita. Swap city noise for the calm of the Agaete Valley. Here, days are for exploring nature, and nights are for gazing at the stars from your private terrace. Isn't it time you disconnected to reconnect?
• •Welcome to Asomadita. Welcome to Serenity. Nestled between Gran Canaria's majestic mountains and the vast Atlantic, Casa Rural La Asomadita is more than a holiday home —it's a destination. A place for families to gather, for adventurers to rest, and for anyone seeking a quiet moment of beauty. Explore our home.
• •Remember the views from Asomadita? Dear [Guest Name], we hope you're doing well. The Agaete Valley is as peaceful as you remember. We've just opened our bookings for the upcoming season and wanted to offer our valued past guests the first opportunity to reserve their preferred dates. The tranquility of Asomadita awaits your return.
• •Asomadita: Your Private Slice of Paradise in Gran Canaria.