Brand Tone

Elegant Empathy

Brand Values

• •Celebration of Life's Moments
• •Personalization and Uniqueness
• •Craftsmanship and Quality
• •Family and New Beginnings
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Follow with Detail: Start your copy by connecting with the feeling of the occasion (joy, love, gratitude). Then, introduce the product's features and quality craftsmanship as the way to express that emotion.
• •Use Storytelling: Incorporate the 'Why' behind the brand. Mention craftsmanship, the personal touch of Letizia, and the meaning behind the 'Novilia' name in your 'About Us' section and occasionally in social media stories to reinforce brand values.
• •Speak in 'We' and 'You' language: Use 'we' to convey the personal, hands-on nature of the brand (e.g., 'We craft,' 'We believe'). Use 'you/your' to center the message on the customer's event and story (e.g., 'Your special day,' 'Your story').
• •Maintain an Elegant Vocabulary: Use words like 'crafted,' 'elegant,' 'unique,' 'celebrate,' 'milestone,' 'cherish,' and 'memories.' Avoid overly casual slang or generic business-speak to stay true to the brand's sophisticated tone.
• •Let Customer Voices Shine: Regularly feature testimonials and positive reviews in your content. Frame them as 'Your Stories' or 'Moments We've Shared.' This validates the brand's promises of quality and personal service through the authentic words of happy clients, reinforcing the empathetic and trustworthy perception.

Social Perception

The public perceives A.S.M. Novilia di Letizia Zavater as a trusted, high-quality, and personable artisan boutique. Customers see it not as a generic store but as the personal brand of Letizia Zavater. She is viewed as an expert and a caring guide who helps them find the perfect expression for their most important events. The perception is that of a reliable partner for creating lasting memories, where the service is as valuable as the product itself.

Copy Examples

• •For Instagram (Wedding Post): A Promise, Sealed with Elegance. Your special day deserves a memory that lasts forever. Our new collection of handcrafted wedding favors is designed to capture the essence of your unique love story. Let's create something beautiful together. Discover the collection on our website. Link in bio.
• •For Facebook (Baptism Post): Welcome to the World, Little One. Celebrating a new life is a moment of pure joy. Our delicate baptism favors are crafted with love to share this precious milestone with your family and friends. Each piece is a small token of a great love. Visit us in-store to see all the options and receive personalized advice.
• •Website Homepage Banner: Your Moments, Our Masterpiece. From weddings to baptisms, we craft personalized favors and gifts that tell your story. Discover the art of celebrating. Shop by Occasion.
• •Email Newsletter Subject: An Idea for Your Unforgettable Moments. Hello [Customer Name], planning a special event? We've curated a selection of our most-loved creations to inspire you. From the scent of a home fragrance to the sweetness of a sugared almond, find the perfect detail to make your celebration unique. Get Inspired.
• •Product Description (for a scented gesso favor): A Breath of Freshness, A Lasting Memory. This scented gesso heart is more than a favor; it's a sensory experience. Handcrafted and infused with a delicate fragrance, it will remind your guests of the joy of your special day long after it's over. Packaged with care, ready to gift. Customize Your Packaging.