Brand Tone

Enthusiastic & Passionate, Informative & Authoritative, Community-focused (for sports fans), Professional & Trustworthy.

Brand Values

• •Celebration of Sporting Heritage
• •Quality
• •Long-term Collaboration
• •Accessibility for Fans
• •Focus on Swedish Sports

Best Practices

• •Know Your Audience - The Dedicated Fan: Always write with the passionate sports enthusiast in mind. Use language that resonates with their love for the game, specific sports, and local heroes.
• •Celebrate, Don't Just Sell: Frame product descriptions and posts not just as selling a book, but as offering a piece of history, a deeper connection to a beloved sport or athlete. Emphasize the experience and knowledge gained.
• •Maintain Authority and Accuracy: As a publisher of factual sports content (biographies, historical accounts), ensure all information is well-researched and presented credibly. This builds trust.
• •Engage with Sports Vernacular (Authentically): Where appropriate, use terms and references that true fans of hockey, motorsport, etc., will recognize and appreciate, but avoid forcing slang if it doesn't fit the specific communication.
• •Consistent Visuals with Text: Ensure that images and videos used alongside copy (e.g., on Facebook, website) reflect the same passion, quality, and focus on Swedish sports heritage that the text aims to convey. The visual and written tone should be aligned.

Social Perception

Positive among customers, Respected in the sports community, Seen as a niche specialist.

Copy Examples

• •Headline (New Hockey Biography): Lived the Legend. Read His Story. [Book Title] - Dive deep into the life of a hockey icon. Order your copy now!
• •Facebook Post (Motorsport Book): Relive the roar of the engines! 🏁 Our latest book, '[Book Title],' takes you trackside with never-before-seen photos and untold stories from the golden age of Swedish rally. A must-have for every motorsport fanatic! Shop here: [Link]
• •Website Product Description (Signed Edition): Own a piece of sporting history. This exclusive signed edition of '[Book Title]' by [Athlete's Name] is a collector's dream. Limited stock available – secure yours today and cherish the legacy. [Link to buy]
• •Email Newsletter Snippet (General Sports Books): Fuel your passion for sports! From legendary autobiographies to in-depth chronicles of unforgettable seasons, Aros Sport Media brings you the stories that define the game. Discover your next great read. 🇸🇪 [Link to collection]
• •Ad Copy (Discount Offer): The Ultimate Sports Fan Gift! 📚 Get 20% off all hockey and motorsport books this week only. Celebrate the legends, relive the glory. Use code SPORT20 at checkout. [Link]