Brand Tone

introspective, authentic, and subtly confident

Brand Values

• •Self-Reflection and Personal Growth
• •Authenticity and Individuality
• •Quality and Craftsmanship
• •Timelessness and Nostalgia
• •Evolution and Continuous Improvement

Best Practices

• •Embrace Introspection: Use language that encourages thought and self-reflection. Questions can be powerful.
• •Prioritize Authenticity: Avoid overly hyped or salesy language. Let the quality and design speak for themselves.
• •Maintain a Confident Understatement: The tone should be self-assured but not arrogant. Focus on the 'quiet luxury' aspect.
• •Weave in Nostalgia Subtly: Reference the 90s/00s inspiration where appropriate, but keep the overall feel contemporary.
• •Be Consistent Across Platforms: Ensure the tone used on Instagram, TikTok, product descriptions, and customer service interactions all align with the core brand voice of authentic self-expression and quality.

Social Perception

Customers generally perceive ASKYURSELF as a contemporary streetwear brand with a minimalist, vintage-inspired aesthetic. Positive feedback often mentions good quality, unique designs, and an 'oversize' fit that aligns with current streetwear trends. The brand is seen as offering pieces that allow for personal styling and self-expression.

Copy Examples

• •Define your own era. Our [Product Name] – timeless design, modern expression. ASKYURSELF.
• •Beyond the trend. Discover pieces that speak to who you are. The new collection is an invitation to explore. #ASKYURSELF
• •Crafted for comfort. Designed for self-discovery. Experience the feel of authentic European-made streetwear. ASKYURSELF.
• •Styles evolve. Your identity is constant. Wear your story. #ASKYURSELF #VintageInspired
• •The answ_er is within. Uncover your authentic style with the latest from ASKYURSELF. High quality, considered design. (Playing on the upside-down 'Y')