Brand Tone

Playful and Fun, Indulgent and Gourmet, Nostalgic with a Modern Twist, Friendly and Approachable, Aspirational and Premium

Brand Values

• •Quality & Craftsmanship
• •Innovation & Creativity
• •Inclusivity
• •Joy & Gifting
• •Sustainability & Responsibility
• •Resilience & Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (playful, indulgent, friendly, etc.) with examples of "do's and don'ts" for writers to follow across all platforms.
• •Use Storytelling: Weave in the brand's origin story and the passion behind the products to maintain a personal and approachable connection, especially highlighting the founder's journey of resilience.
• •Focus on the "Why": Beyond describing the sweets, communicate the joy, celebration, and indulgence they represent. Connect products to occasions and emotions.
• •Visual Consistency: Ensure that the playful, vibrant, and premium feel of the copy is matched by equally high-quality and on-brand visuals (photography, graphics) across all channels.
• •Engage Authentically: When interacting with customers on social media or responding to reviews, maintain the established friendly, helpful, and slightly playful tone. Show genuine appreciation and address concerns with care.

Social Perception

As a Go-To for Unique Gifts, Innovative and Trend-Aware, Premium Quality, Fun and Enjoyable, Ethically Conscious (Increasingly), Aspirational Brand

Copy Examples

• •Say hello to your new weekend obsession! 🍹 Our [New Cocktail Flavour] Gummies are here to shake things up. All the flavour, all the fun, and zero regrets. Tag a friend who needs this adulting upgrade! #CocktailGummies #AskMummyAndDaddy #SweetEscape #GourmetTreats #NewFlavor
• •Sweeten someone's day, the kind way! 🌱 Our Vegan Delight Gift Box is packed with gourmet flavours that everyone can enjoy. Because delicious shouldn't have to compromise. #VeganSweets #PlantBasedGoodness #EthicalTreats #AskMummyAndDaddy #GiftIdeas
• •Remember those carefree days? We've given a classic a glow-up! ✨ Our [Nostalgic Sweet Name] now comes in a stunning gift box with an even more irresistible taste. Pure nostalgia, exquisitely reimagined. #ThrowbackTreats #ModernNostalgia #AskMummyAndDaddy #GourmetSweets #ChildhoodFavourites
• •Sweet treats that love our planet back! 🌍 We're on a mission to make indulgence sustainable. That's why our [Product Name] now comes in 100% biodegradable packaging. Enjoy the sweet life, responsibly. #SustainableSweets #EcoFriendly #AskMummyAndDaddy #PlanetLove #SweetConscious
• •Life's too short for boring sweets! Dive into our 'One Of A Kind' Share Tub – a treasure trove of gourmet surprises perfect for sharing (or not!). From tangy zings to sweet bliss, there’s a moment of joy in every handful. Perfect for birthdays, thank yous, or just because. #ShareTheJoy #AskMummyAndDaddy #GourmetConfectionery #SweetTreats #GiftOfHappiness