Brand Tone

knowledgeable, empowering, and approachable

Brand Values

• •Holistic Wellness
• •Education and Empowerment
• •Expertise and Credibility
• •Natural and Quality Ingredients
• •Community

Best Practices

• •Lead with Credibility, Follow with Approachability: Always ground your claims in Jeanne's specific certifications or years of experience first, then soften the message with a friendly, empowering, and personal tone.
• •Embrace the "Genie" Metaphor for Solutions: Use words like "wish," "unlock," "magic," and "solutions in a bottle" to tie back to the brand name, but always connect it to a tangible, expert-driven outcome, not supernatural claims.
• •Highlight the "Why" Behind the "What": Instead of just listing services, explain the benefit. Don't just say "Blood Microscopy"; say "See what's happening inside your body with Blood Microscopy to get a clear path to better energy."
• •Maintain a Consistent Voice Across All Platforms: Whether writing a detailed blog post or a quick Instagram caption, the voice should remain that of a knowledgeable friend and expert guide. Avoid overly clinical or detached language.
• •Focus on Empowerment Through Education: Frame every piece of copy as an opportunity for the customer to learn and take control. Use action-oriented and educational language like "Learn how to," "Discover the secret to," and "Master the art of."

Social Perception

The perception of 'askjeanneinabottle' is that of a credible, multi-talented wellness expert. Customers and followers likely see Jeanne as a trustworthy and comprehensive resource for a variety of health and beauty needs. The brand is perceived as less of a mystical or spiritual service (despite the "genie" name) and more of a practical, results-oriented consultancy rooted in certified knowledge. The wide array of unrelated certifications (e.g., Bartender/Mixologist alongside Esthetician) might be perceived by some as a lack of focused specialization, but for her target audience, it likely reinforces her image as a "woman who wears many hats" and a versatile problem-solver.

Copy Examples

• •Tired of skincare that promises the world but under-delivers? Your wish is granted. ✨ I’m Jeanne, a licensed esthetician with 27 years of experience, and I craft my Kona Kiss products with 100% natural ingredients. It’s not magic, it's expertise. Get the radiant glow you've been asking for. #askjeanneinabottle #naturalskincare #expertadvice
• •Unlock the power of essential oils! Don't just guess which oils to use—learn the science and symphony behind them. As a Certified Essential Oil Coach, I'll guide you through creating blends for energy, calm, and vibrant health. Our next workshop is filling up fast. Click 'Learn More' to reserve your spot and uncork your potential. #essentialoils #wellnessworkshop #DIY
• •Feeling stuck with your health and energy goals? It's time to ask Jeanne. With certifications in Keto Coaching, Essential Oils, and advanced skincare, I offer proven, personalized solutions to help you feel vibrant again. Let's make your wellness wishes come true. Explore my services.
• •Who says a healthy lifestyle has to be boring? As a certified Ketogenic Coach and a professional Mixologist, I'm here to show you how to have your cocktail and drink it too! My new guide to Sugar-Free, Low-Carb kEtŌ Cocktails is your ticket to guilt-free indulgence. Let's shake things up!
• •Your wish is still in the bottle! You were just one step away from unlocking a healthier, more radiant you. Come back and complete your order to receive the expert-backed wellness solutions you deserve. Your future self will thank you. [Shop Now]