Brand Tone

Empowering & Supportive, Authentic & Heart-centered, Knowledgeable & Resourceful, Community-focused & Unifying, Conscious & Ethical

Brand Values

• •Yoga (Unity): Connecting mind, body, and spirit; the journey of self-discovery.
• •Vira (Inner Heroism): Strength, resilience, and bravery fueling transformation.
• •Kula (Community): Thriving together, supporting and uplifting each other.
• •Seva (Service): Giving back and making a positive impact.
• •Ahimsa (Sustainability/Non-harming): Ethical, eco-friendly products that honor the earth.
• •Personal Growth
• •Transformation
• •Connection
• •Quality
• •Integrity
• •Authenticity
• •Conscious Living

Best Practices

• •Embody the Core Values: Ensure every piece of copy reflects at least one, if not more, of Asivana's core values (Unity, Heroism, Community, Service, Sustainability). Let these be the guiding stars for your messaging.
• •Speak Directly to the "Inner Hero": Use empowering, encouraging, and uplifting language that inspires personal growth and self-discovery. Address the reader's potential and their journey.
• •Maintain Authenticity and Transparency: Share genuine stories (with permission), insights, and even challenges. Let the founder's passion and personal connection to yoga shine through. Avoid overly corporate or impersonal language.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together"). Encourage interaction, sharing, and connection. Highlight community events, stories, and the collective journey.
• •Educate and Add Value Beyond Products: Consistently offer helpful tips, insights from the Yoga Knowledge Hub, and information that supports the reader's practice and understanding of yoga, reinforcing the brand as a resource, not just a retailer.

Social Perception

Positive & Appreciative, Supportive & Personal, Community-Oriented, Ethical & Value-Aligned, More Than Just Products

Copy Examples

• •Headline: Unleash Your Inner Hero. Discover Your Strength. Body: Your yoga journey is a path of transformation. At Asivana, we provide more than just mats and props; we offer sustainably crafted tools and a supportive community to empower every step, breath, and breakthrough. Find your flow with gear designed for your growth. #AsivanaYoga #InnerHero #YogaJourney
• •Headline: Rooted in Values. Crafted for You. Body: From eco-conscious cork mats to mindfully created jewelry, every Asivana piece is made with Unity, Service, and Sustainability at its heart. We believe in quality that supports your practice and integrity that honors our planet. Join a community that shares your values. #AsivanaValues #SustainableYoga #ConsciousLiving
• •Headline: More Than a Mat. It's a Sacred Space. Body: Step onto your Asivana mat and connect deeper – to your practice, to yourself, and to a vibrant community. Our high-grip, eco-friendly mats are designed to support you, so you can focus on what truly matters: your journey inward. #AsivanaCommunity #SacredPractice #YogaConnection
• •Headline: Your Journey. Our Support. Grow Together. Body: Whether you're deepening your personal practice or guiding others, Asivana is here to provide the resources, quality gear, and unwavering support you need to thrive. Explore our Yoga Knowledge Hub and connect with fellow seekers. Let's evolve, inspire, and serve, together. #YogaEmpowerment #AsivanaResources #ServeYourCommunity
• •Headline: Feel the Difference. Practice with Purpose. Body: Tired of gear that doesn't align with your commitment? Asivana offers premium, non-toxic yoga essentials built for durability and a deeper connection to your practice. Invest in your well-being and a brand that stands for integrity. #QualityYogaGear #PracticeWithPurpose #AsivanaIntegrity