Brand Tone

Motivational & Inspiring, Energetic & Dynamic, Supportive & Community-focused, Modern & Stylish

Brand Values

• •Performance & Quality
• •Style & Modernity
• •Empowerment & Confidence
• •Community & Support
• •Health & Wellbeing

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., "empowering," "energetic," "approachable"), "do's and don'ts" for language, and preferred terminology. Share this with everyone who creates content.
• •Know Your Audience Deeply: Understand their aspirations, challenges, language, and what motivates them. Tailor the copy to resonate with their specific fitness journey and preferences.
• •Prioritize Benefit-Oriented Language: Instead of just listing features, focus on how the products help the customer achieve their goals, feel better, or solve a problem (e.g., "Experience unrestricted movement" vs. "Four-way stretch fabric").
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or a customer service email, the core brand voice should be recognizable. Regular audits can help maintain this.
• •Use Storytelling and Emotion: Connect with the audience on an emotional level by sharing stories (customer successes, brand journey, the inspiration behind a design) that reflect the brand's values and resonate with the target demographic's lifestyle and fitness aspirations.

Social Perception

Product Quality and Fit, Customer Service, Price Point and Value for Money, Brand Image and relatability, Community Engagement

Copy Examples

• •Unleash your strength, embody your style. Our new Aura Leggings move with you, support every stride, and feel like a second skin. Ready to conquer your next workout? #AsideFitness #PowerInStyle
• •It’s more than a workout, it’s a journey. And we’re in it together. Tag your #AsideTribe workout partner who pushes you to be better every day! Let's celebrate our community. #FitnessTogether #AsideStrong
• •Your ambition is limitless. Your gear should be too. Discover apparel built to fuel your fire. Shop Aside Fitness.
• •🔥 Fresh Drops: Elevate Your Performance & Look Good Doing It.
• •From sunrise sessions to sunset stretches, our latest collection is designed for every moment of your active life. Effortless style, unmatched comfort. What are you training for today? #AsideLifestyle #ActiveEveryday