Brand Tone

Professional, Established, Business-Oriented/B2B Focused, Value-Driven, Service-Oriented, Comprehensive and Diverse

Brand Values

• •Quality
• •Style
• •Value
• •Customer Success/Partnership
• •Experience and Expertise
• •Customer Service
• •Reliability and Efficiency

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality (e.g., "Experienced Authority," "Reliable Partner"), core values (Quality, Value, Partnership), target audience (eyewear businesses, retailers, distributors), and desired tone (Professional, Service-Oriented, Established). Share this with anyone creating content.
• •Focus on B2B Language: Use terminology and address pain points relevant to wholesale buyers (e.g., "profitability," "inventory solutions," "private label success," "efficient shipping"). Avoid overly casual or consumer-focused slang.
• •Highlight Expertise and Reliability: Consistently weave in mentions of the company's long history, commitment to quality, and efficient service to reinforce trust and authority.
• •Emphasize Partnership and Client Success: Frame offerings not just as products, but as solutions that contribute to the client's business growth and success, using phrases like "partner in your success."
• •Maintain Professionalism Across All Touchpoints: Ensure the established tone is consistent from website copy and email communications to catalog descriptions and any potential (future) social media or advertising efforts. Regular review of content can help maintain this consistency.

Social Perception

A reliable, quality-focused partner for eyewear businesses. Industry Recognition (Implied): Their longevity (40+ years) and claim of being a "trusted supplier" and "leader in the wholesale eyewear industry" suggest a stable and recognized position within their specific market segment (US, Canadian, and South American markets).

Copy Examples

• •Headline: Partner with Experience. Elevate Your Eyewear Collection with Asia Pacific Trading Co. Body: For over 40 years, we've been the trusted wholesale source for fashion-forward sunglasses, readers, and accessories. Discover quality, style, and unbeatable value for your business. Explore our extensive catalog and private label options today.
• •Headline: Your Success in Sight: Quality Wholesale Eyewear Solutions. Body: Asia Pacific Trading Co Inc. delivers diverse styles and exceptional value to eyewear businesses across the Americas. With efficient EDI shipping and dedicated private label services, we're more than a supplier – we're your partner in growth. Contact our L.A. office for personalized service.
• •Headline: Stock the Styles Your Customers Crave. Body: From trendy sunglasses to essential reading glasses, access over 3,000 styles with Asia Pacific Trading Co Inc. Benefit from 40 years of industry leadership, rapid shipping, and a commitment to quality that helps your business thrive.
• •Headline: Private Label Eyewear, Perfected. Body: Build your brand with confidence. Asia Pacific Trading Co Inc. offers comprehensive private label services, backed by decades of product development and sourcing expertise. Let us help you deliver unique, high-quality eyewear to your market.
• •Headline: The Foundation of Your Eyewear Business: Quality, Style, Value. Body: Since 1983, Asia Pacific Trading Co Inc. has empowered eyewear retailers and distributors with a vast selection of products designed for success. We stand by our commitment to exceptional quality and partnership. Connect with us to see how we can support your inventory needs.