Brand Tone

Playful, Cute, Friendly, Relatable, Enthusiastic, Passionate, Community-Oriented, Authentic

Brand Values

• •Celebrating Asian Culture & Heritage
• •Quality & Craftsmanship
• •Joy & Connection
• •Creativity & Uniqueness
• •Family & Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., playful, friendly, enthusiastic), including preferred vocabulary, emoji usage, and things to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their interests, humor, and language. AsianBobaGirl successfully taps into the boba-loving, Asian-culture-appreciating demographic.
• •Use Storytelling: Share the "why" behind your brand and products, just as AsianBobaGirl does with its founding story. This builds connection and authenticity.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, or a TikTok video, the tone should feel recognizably "AsianBobaGirl."
• •Inject Personality: Don't be afraid to let the brand's unique personality shine through. Use humor, cultural references (where appropriate and authentic), and genuine enthusiasm to make the copy engaging and memorable. The use of relatable memes and skits on social media is a good example.

Social Perception

Loved for Cuteness and Scents, Seen as a Go-To for Unique Gifts, Appreciated as an Asian-Owned Small Business, Positive Customer Service Experiences, Recognized for Viral Potential, Sympathy in Design Imitation Issues

Copy Examples

• •Instagram Post (New Product - Taro Boba Candle): "💜 TARO-bly cute & smells divine! 💜 Our bestselling Taro Boba Candle is back to fill your room with that sweet, creamy, nutty goodness you dream of! ✨ It’s like a warm hug from your favorite boba shop. Who’s ready to get cozy? 👇 #AsianBobaGirl #TaroBoba #BobaCandle #CuteCandles #SmallBizLove"
• •TikTok Video (Packing an Order): "Packing up some boba happiness! ऑर्डर देखिये 🎉 This White Rabbit candle is hopping its way to a new home! We love seeing your orders come through – each one makes us do a little happy dance. 💃🕺 What’s your fave ABG scent? #PackingOrders #SmallBusinessJourney #AsianInspired #BobaLove #BehindTheScenes"
• •Website Product Description (Lychee Jelly Car Freshener): "Road trips just got a whole lot sweeter! 🚗💨 Hang our Lychee Jelly Car Freshener from your mirror and let the refreshingly fruity scent transport you to a summer picnic. So juicy, so delightful, it’s like a little burst of sunshine wherever you go! Warning: may cause intense boba cravings. 😉"
• •Email Newsletter (Announcing a Sale): "Psst... Your boba dreams are on SALE! ✨ For a limited time, snag your favorite cute & cozy goodies from AsianBobaGirl at a special price. From our iconic boba candles to adorable keychains, it’s time to treat yourself (and maybe a friend!). Don't miss out on the deliciousness! Shop now! 👉 [Link]"
• •Instagram Story (UGC Feature): "LOOK at this amazing pic from @[UserHandle]! 😍 So glad you're loving your Classic Milk Tea candle! Seriously, you guys have the best taste. ✨ Keep tagging us in your #AsianBobaGirl moments – we live for it! #CustomerLove #BobaCommunity #SoCute"