Brand Tone

Professional and Expert, Authentic and Passionate, Trustworthy and Reliable, Collaborative and Supportive

Brand Values

• •Authenticity: Providing genuine Korean products and cultural experiences.
• •Quality: Sourcing only the finest quality products from reputable suppliers.
• •Trust and Transparency: Commitment to ethical management and open communication.
• •Expertise: Deep understanding of the Korean food industry and Australian market.
• •Community and Cultural Sharing: Passion for spreading awareness of Korean culture and food.
• •Partnership: Working closely with clients and suppliers.
• •Innovation: Identifying and importing emerging trends and new releases.
• •Responsibility: Commitment to social responsibilities and environmental sustainability.

Best Practices

• •Always Emphasize Authenticity and Quality: Consistently use terms that reflect a commitment to genuine Korean products and high standards (e.g., "authentic," "finest quality," "reputable suppliers," "HACCP-accredited").
• •Showcase Expertise and Market Knowledge: Highlight your understanding of both Korean food trends and the Australian consumer landscape (e.g., "industry-leading experts," "emerging trends," "deep understanding of the local market").
• •Maintain a Professional and Collaborative Voice: Address business clients with respect and a focus on partnership (e.g., "collaborate closely," "optimal approach," "unparalleled wholesale ordering experiences").
• •Infuse Passion for Korean Culture (where appropriate): Let the genuine enthusiasm for sharing Korean food and culture subtly shine through, reinforcing the brand's origin story and mission (e.g., "passionately driven," "curation of real Korean food and cultural experiences").
• •Be Clear, Transparent, and Trustworthy: Use straightforward language that conveys reliability and ethical practices, aligning with stated values like "ethical management" and "transparency."

Social Perception

Flavorful, trendy, and increasingly accessible Korean food in Australia. Competent and dedicated distributor due to partnerships with major chains. Positive customer feedback regarding communication and product satisfaction.

Copy Examples

• •Let's collaborate to bring the true taste of Korea to your shelves.
• •Trust Asiana Foods to connect you with the future of Korean cuisine.
• •Our commitment to transparency and ethical sourcing means you can confidently offer your customers the genuine Korean food experiences they seek.
• •We work closely with you, from independent grocers to major chains, providing tailored solutions and reliable distribution to maximize the success of Korean food products in your retail environment.
• •We ensure timely access to an extensive range of popular Korean confectionery, snacks, groceries, and beverages, helping you meet market demand and delight your customers with unparalleled quality for price.