Brand Tone

The prevailing tone of Ashway Industries is personal, crafty, and service-oriented. The language used on their website and social media is straightforward, welcoming, and focused on the customer's story. The overall feel is that of a small, dedicated business focused on quality and personalization.

Brand Values

• •Customization and Personalization
• •Quality Craftsmanship
• •Customer-Centricity
• •Community Connection

Best Practices

• •Always Lead with "You" and "Your Story": Frame your products around the customer's life, events, and individuality. This reinforces the core brand value of personalization.
• •Use Simple, Direct, and Friendly Language: Avoid corporate jargon. Write as if you're speaking to a neighbor or a friend to maintain the approachable, small-business feel.
• •Highlight the Craft and Quality: Briefly mention the materials (e.g., "genuine leather," "solid wood") and the process ("laser-engraved") to communicate the quality and craftsmanship behind the products.
• •Incorporate a Call to Community: When appropriate, mention the brand's local roots in Missouri. On social media, ask questions to encourage engagement and make your audience feel like part of a community.
• •Maintain Visual and Thematic Consistency: Ensure that the tone of your copy aligns with your visuals. If your photos are rustic and personal, your text should be warm and inviting, not overly slick or corporate.

Social Perception

The brand presents itself as an approachable and creative small business. Their social media presence across Facebook, Instagram, TikTok, and Pinterest is a visual catalog of their work, showcasing finished products like custom hats and cutting boards. This consistent visual branding reinforces their image as a hands-on, product-focused company. The invitation to "Follow us on our socials below to watch our progress!" adds a layer of transparency and invites customers to be part of their growth journey.

Copy Examples

• •Your love story is one-of-a-kind. Your wedding details should be too. From personalized cake toppers to custom-engraved flasks for your wedding party, let's create something that tells your unique story. Explore our custom wedding collection.
• •Introducing our new custom wood cutting boards! Perfect for a housewarming gift or to add a personal touch to your own kitchen. What would you get engraved on yours? Drop a comment below! #CustomGifts #LaserEngraved #AshwayIndustries
• •Make it personal. For a limited time, get 15% off all custom leather patch hats. The perfect gift for your team, your friends, or just for you. Design yours today and wear your story.
• •From a simple piece of leather to a custom patch that tells a story. Watch the magic happen! ✨ #LaserEngraving #CustomHats #SmallBusiness #Craftsmanship
• •The ultimate personalized gift for the foodie in your life. Our custom engraved cutting boards are perfect for any occasion. Pin this for your next gift idea! #PersonalizedGifts #WoodEngraving #KitchenDecor