Brand Tone

aspirational, vibrant, and contemporary

Brand Values

• •Style & Trend-Consciousness
• •Quality & Craftsmanship
• •Customer Delight
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document your core values, target audience, and define your tone. Should it be witty, elegant, formal, or playful? Ensure anyone writing for the brand follows this guide.
• •Focus on "The Why": Instead of just listing product features (e.g., "gold-plated alloy"), sell the feeling and the benefit (e.g., "Add a touch of lasting radiance to your look with our skin-safe, gold-plated jewelry").
• •Use Consistent Terminology: Decide on key brand terms and use them consistently. For example, always refer to items as "premium fashion jewelry" or "curated collections" to reinforce the brand's positioning.
• •Tell a Story in Your Captions: Use social media captions to share the inspiration behind a collection, offer styling tips, or highlight the craftsmanship of a piece. This builds a deeper connection with the audience than just a sales-focused post.
• •Adapt Tone for the Platform, Not the Personality: While the copy on professional LinkedIn might be more formal than on Instagram, the core brand personality R aspirational, vibrant, and contemporary R should remain consistent across all channels.

Social Perception

For the fashion store, customers on platforms like Meesho rate products favorably, praising appearance and color accuracy, and its presence on major e-commerce sites lends legitimacy. However, the broader online reputation is impacted by low scores from scam-detecting sites and name confusion, preventing a clear, strong, and universally positive identity.

Copy Examples

• •Drape yourself in artistry. ✨ Our new collection of Chanderi silk sarees has arrived, weaving together timeless tradition and modern elegance. Be the masterpiece. #AshviStore #SareeLove #EthnicWear #NewArrivals #IndianFashion
• •Headline: Your Signature Style Awaits. Body: Don't just follow trends, set them. From statement necklaces to elegant kadas, Ashvi Store has the premium fashion jewelry that tells your story. Shop our best-selling collections and enjoy free shipping on orders over ₹1499! #StyleYourStory #AshviJewelry
• •Boldly beautiful. This oxidized multicolor pendant necklace is a celebration of bohemian spirit and intricate design. Handcrafted to perfection, it R s the perfect accessory to elevate your everyday kurta or to be the star of your festive ensemble. A piece of art you can wear.
• •Trending Now: The Essence of Elegance. Discover premium fashion jewelry and accessories designed for the modern muse. Explore the collection.
• •The perfect finishing touch. Our Indian-inspired printed clutches are where tradition meets trend. A vibrant accessory for your next wedding event or a chic statement for a night out. #EthnicAccessories #WeddingStyle #IndianClutch #AshviStore