Brand Tone

Passionate, authentic, fan-centric, casual, enthusiastic, relatable, balanced with a professional commitment to quality and service.

Brand Values

• •Authenticity
• •Quality
• •Community & Connection
• •Passion
• •Reliability

Best Practices

• •Speak from a Fan's Perspective: Use "we" and "us" to create a sense of shared community. Write as if you are a fan talking to other fans. Reference the game, the rivalries, and the shared emotions of a supporter.
• •Balance Passion with Professionalism: While the tone is enthusiastic and casual, always reinforce the core promises of quality and authenticity. Use phrases like "Official Licensee," "high-quality materials," and "built to last" to build trust.
• •Tell the Origin Story: The story of the two founders is a powerful asset. Weave elements of it into the copy—especially for the Footysuit—to highlight the brand's authentic, passion-driven roots.
• •Focus on the "Why," Not Just the "What": Instead of just describing a shirt's fabric, describe the feeling of wearing it on game day. Connect the product to the experience of being a supporter—celebration, pride, community, and loyalty.
• •Encourage User Interaction: Actively ask questions in social media captions ("Who are you supporting?", "What was the best moment of the match?"). Feature customer photos and reviews to make the community the hero of the brand's story.

Social Perception

A reliable and high-quality source for official sports merchandise; trustworthy and efficient; products are well-made and true to size; seen as part of the fan community.

Copy Examples

• •Headline: Built for the Sidelines. Ready for the Win. Body: The new [Team Name] ‘Mulligan’ Golf Polo has landed. Engineered with multi-stretch performance fabric to keep you cool under pressure, whether you’re on the back nine or celebrating a last-minute try. It’s more than a polo—it’s your pride, worn right. Shop the official collection now. #NRL #FanGear #TeamPride #AshtabulaNZ
• •Subject: Don't Get Dad Another Pair of Socks. Body: This Father's Day, give him what he really wants: the roar of the crowd, the pride of his team, and a flannel shirt that's almost as classic as he is. Our official [Team Name] Flannel Shirts are made from 100% cotton and 110% supporter spirit. Order by [Date] to get it in time for the big day.
• •Headline: Start Them Young. Body: Welcome the newest member to the squad with the original Footysuit. We created this because we believed the smallest fans deserved the best gear. This all-in-one, 100% cotton jumpsuit is designed to look just like the real deal, from the collar to the boots. It’s the cutest way to guarantee a smile and raise them right.
• •Caption: Your favourite team just became the life of the party. ☀️ Our official party shirts are here to make sure your support is never subtle. Who are you repping this weekend? #Footy #PartyShirt #NRL #AllBlacks #SupporterGear
• •Headline: Official Gear for Real Fans. Body: We're not just selling merchandise; we're delivering pride. As footy-loving fanatics ourselves, we guarantee every item is 100% official and quality-approved. You deserve nothing but the best when you're supporting your team.