Brand Tone

Playful and Humorous, Friendly and Approachable, Empowering and Inclusive, Enthusiastic and Upbeat, Slightly Edgy and Irreverent

Brand Values

• •Self-Expression and Individuality
• •Inclusivity and Diversity
• •Community Engagement and Social Good
• •Fun and Cuteness
• •Supporting Artists and Makers
• •Honesty and Integrity
• •Women-Owned Empowerment

Best Practices

• •Embrace Imperfection and Playfulness: Use informal language, slang (where appropriate for the audience, e.g., "bestie," "AF," "y'all"), emojis (especially hearts, sparkles, and expressive faces), and don't be afraid of a little playful sass or humor. Keep sentences generally upbeat and enthusiastic.
• •Be Inclusive and Empowering: Use language that resonates with a diverse audience, particularly women and the LGBTQ+ community. Reinforce messages of self-love, taking up space, and celebrating individuality. Avoid exclusionary terms.
• •Keep it "Cute" and Visually Descriptive: The word "cute" is central to the brand. Use adjectives that evoke a sense of fun, color, and charm. Describe how products add joy or cuteness to everyday life.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, ask questions to engage the audience, and adopt a warm, approachable style. The FAQ page even explicitly states, "Rude, demanding, and unkind emails usually don't get you what you want :)" which implies their preferred communication style is positive and kind.
• •Stay Authentic to Core Values in All Communications: Whether it's a product description, a social media post, or a customer service email, ensure the language reflects the brand's commitment to self-expression, community, and fun. Refer back to the mission statement about living unapologetically and celebrating diversity.

Social Perception

Positive and Beloved, Go-To for Unique Gifts, Community-Focused, Aesthetic Appeal, Trustworthy

Copy Examples

• •MORNINGS GOT YOU FEELIN' SOME TYPE OF WAY? 🫠 Our new [Mug Name] totally gets it. Spill the tea (or coffee) with a side of sass. Tap to shop & make your caffeine routine 1000% cuter, bestie! ✨ #ashopofthings #funnymug #morningvibes #selfcareisntselfish
• •🚨CUTE STUFF ALERT!🚨 Your faves are on sale (you're welcome 😉) Email Body Snippet: Hey, gorgeous! Ready to treat yourself? We've dropped prices on some of our most obsession-worthy goodies. Go on, add a little sparkle (or a lot) to your life. You deserve it! ♥️
• •Speak your mind without saying a word. Our new '[T-shirt Slogan]' tee is here to help you take up space and look damn good doing it. Made for unapologetic babes like YOU. Soft, comfy, and packed with personality. Get yours and let your tee do the talking. 💅 #statementtee #empowerment #beyou #ashopofthingsstyle
• •Stop scrolling for boring gifts! 🙅‍♀️ A Shop of Things has THE cutest, quirkiest, most 'OMG-where-did-you-get-that?!' presents ever. From sassy keychains to adorable home decor, find something as unique as your bestie (or yourself, we don't judge!). Shop now and win at gifting! 🏆🎁 #uniquegifts #giftideas #shopnashville #cutestuff
• •✨ Come thrift with us... but like, make it NEW & CUTE AF! ✨ So much newness just dropped at ASOT Nashville + NYC! Which piece is calling your name? Let us know in the comments! 👇 #ashopofthings #newarrivals #nashvilleshopping #nycboutique #quirkyfinds #pinkparadise