Brand Tone

Spiritual & Empowering, Inspirational & Storytelling, Appreciative & Customer-Centric, Descriptive & Quality-Focused, Accessible & Inclusive

Brand Values

• •Empowerment of Women: A core message is to empower women to embrace their unique journey and connect with their divine feminine side.
• •Spirituality & Divine Connection: The brand is deeply rooted in Hindu mythology, particularly the story of Ashoka Sundari, and aims to connect customers with this spiritual heritage.
• •Individuality & Self-Expression: Encouraging women to own their experiences and struggles, using jewelry as a form of adornment that makes them feel "rich, divine, and strong."
• •Quality & Craftsmanship: Implied through the description of their jewelry and positive customer feedback on product quality.
• •Customer Satisfaction: Stated as being as important as their products and services.
• •Support for Artisans: The website mentions "Let's support passionate woman artisans!"

Best Practices

• •Embrace Spiritual & Empowering Language: Consistently use words and phrases that evoke divinity, inner strength, empowerment, and the unique journey of women. (e.g., "divine," "sacred," "empower," "radiate," "inner goddess," "unique path").
• •Incorporate Storytelling: Weave in the narrative of Ashoka Sundari and the inspiration drawn from Hindu goddesses where appropriate. This reinforces the brand's unique identity and values.
• •Focus on "Feeling" as well as Aesthetics: While describing the beauty of the jewelry, also emphasize how wearing it is intended to make the customer feel – strong, divine, cherished, empowered.
• •Maintain a Positive and Appreciative Voice: Reflect the brand's customer-centric approach in all communications. Be warm, welcoming, and responsive.
• •Develop a Brand Lexicon: Create a list of on-brand words, phrases, and concepts (e.g., "divine feminine," "inner strength," "sacred adornment," "goddess energy") and a list of terms to avoid (e.g., overly casual slang, purely transactional language that lacks warmth). Ensure all copywriters are familiar with this.

Social Perception

Positive & Trusted, Unique & Eye-Catching, Spiritually Connected, Reasonably Priced for Quality, Associated with Jaipur's Jewelry Scene

Copy Examples

• •Headline: Adorn Your Inner Goddess. Discover Strength in Sparkle. Body: More than just jewelry, AshokaSundari pieces are talismans of your unique journey. Each design is crafted to echo your inner divinity and empower you to shine. Embrace your story, feel the divine.
• •Headline: From Ancient Tales to Modern Grace: Jewels That Speak Your Language. Body: Inspired by the timeless wisdom of goddesses, our collections are a bridge to your inherent power. Let these handcrafted treasures remind you of the strength and charm that life's challenges bestow upon you. Own your life, beautifully.
• •Headline: Feel Divine. Feel Strong. Feel You. AshokaSundari Jewels. Body: It's not just about how jewelry looks, but how it makes you feel. Our pieces are imbued with the spirit of Ashoka Sundari, designed to make you feel rich in spirit, divinely connected, and unshakeably strong.
• •Headline (for crystal bracelets): Align Your Energy. Amplify Your Intentions. Body: Discover our collection of personally cleansed and energized crystal bracelets. Each programmed to help you manifest your goals and connect with your inner peace. Wear your intentions, live with purpose.
• •Headline (Social Media Post): ✨ Unveil your radiance ✨ Just as Parvati wished for a daughter to fill her world with joy, our jewels are here to add a touch of divine charm to yours. What makes you feel empowered today? Share your story below! #AshokaSundariJewels #DivineFeminine #EmpoweredWomen