Brand Tone

The predominant tone of the AshLondon brand is a carefully balanced blend of relatable and authentic, knowledgeable and passionate, upbeat and witty, and professional and polished.

Brand Values

• •Authenticity
• •Passion for Music and Media
• •Community Connection
• •Female Empowerment
• •Resilience and Hard Work

Best Practices

• •Balance the Personal and Professional: Continue mixing polished, career-focused content with genuine, behind-the-scenes moments to maintain the brand's core relatability.
• •Maintain a Conversational First-Person Voice: Write copy as if you are speaking directly to a friend. Use "I" statements and ask questions to invite engagement.
• •Let Passion Drive the Narrative: Whether discussing music, motherhood, or media, always let genuine enthusiasm and passion for the subject shine through. This is a key differentiator of the brand.
• •Use Humor Intelligently: Continue to inject wit and dry humor where appropriate. The brand’s humor is smart and inclusive, never mean-spirited.
• •Engage Authentically: Respond to comments and messages in the same warm and genuine tone used in posts. Personalized, non-generic replies reinforce the value of community connection.

Social Perception

The public and industry perception of AshLondon is largely positive: She is seen as a respected media professional, an approachable and likeable personality, an influential voice in music, and a relatable role model.

Copy Examples

• •Mic check... 1, 2! So excited to share that we have the incredible [Guest's Name] on the podcast this week. We dive deep into their new album, the chaos of tour life, and the one song they wish they'd written. It’s a raw, funny, and super insightful chat you won’t want to miss. Link in bio to listen now – let me know your favorite part!
• •Just saw the [latest celebrity fashion trend]. My toddler has been rocking that same 'jam-smeared-on-a-white-t-shirt' look for months. A true trendsetter. #PopCulture #Fashion
• •Have to take a moment to talk about this track. I had '[Song Title]' by the amazing [Artist Name] on repeat all weekend. It’s rare to find an artist who is so honest and clever with their lyrics. They're playing a show in [City] next month – if you love authentic, homegrown music, you NEED to be there. Let's show up and support the next wave of Aussie talent!
• •From interviewing global superstars by a pool in L.A. to championing local artists in a studio down the road, Ash London has built a career on her passion for music and authentic conversation. With over a decade on the airwaves, she connects with audiences through her signature warmth, wit, and unwavering love for a good story.
• •Thrilled to reflect on a fantastic evening hosting the [Event Name] awards. Bringing energy and ensuring a seamless experience for both the audience and presenters is what I love most about live events. If you're looking for an experienced and reliable MC to bring warmth and professionalism to your next function, let's connect. #MC #EventHost #PublicSpeaking