Brand Tone

Aspirational, Friendly, Quality-Focused

Brand Values

• •Customer Focus/Delight
• •Quality
• •Inspiring Love of Home
• •Integrity and Professionalism
• •Family and Community
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Aspirational, Friendly, Quality-Focused), key messaging points, preferred vocabulary (and any words to avoid), and provide examples. Ensure this guide is accessible to everyone creating content.
• •Prioritize "You" over "We": Focus on the customer's needs, desires, and how the products benefit them (e.g., "Create *your* haven" instead of "We sell furniture"). This makes the copy more engaging and customer-centric.
• •Emphasize Benefits, Not Just Features: While mentioning quality materials (a feature) is important, explain the benefit (e.g., "durable construction *for years of family enjoyment*"). Connect product attributes to the customer's lifestyle and aspirations.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the style of imagery used on the website and social media. High-quality, aspirational visuals should be paired with copy that evokes similar feelings of style, comfort, and quality.
• •Regularly Audit and Refresh Content: Periodically review website copy, social media posts, and ad campaigns to ensure they consistently reflect the desired brand tone and values. Adapt messaging as needed based on customer feedback and evolving market trends, while staying true to the core brand identity.

Social Perception

A significant international furniture retailer offering American-quality and style.

Copy Examples

• •Headline: Create Your Haven: Quality Furniture for Priceless Moments. Body: At Ashley HomeStore Armenia, we believe your home is your sanctuary. Discover beautifully crafted American furniture designed for comfort, style, and the memories you'll make. Visit us and let's build your dream space together. Call to Action: Explore Collections | Find a Store
• •Headline: Timeless Style, Modern Living. That’s Ashley. Body: From classic elegance to contemporary chic, find the perfect pieces to express your unique taste at Ashley HomeStore Armenia. Experience lasting quality and design that transforms your house into a home. Call to Action: Shop New Arrivals | Get Inspired
• •Headline: The Heart of Your Home, Furnished with Love. Body: Your living room is where life unfolds. Our curated selection of sofas, sectionals, and accent pieces offers comfort and style for every family. Quality craftsmanship you can trust, from our home to yours. Call to Action: Discover Living Room Styles | Limited Time Offers
• •Headline: Sleep Beautifully. Live Beautifully. Body: Transform your bedroom into a serene retreat with Ashley HomeStore Armenia. Explore our range of comfortable mattresses, stylish bed frames, and elegant storage solutions, all designed for your ultimate relaxation. Call to Action: View Bedroom Sets | Find Your Perfect Mattress
• •Headline: More Than Just Furniture. It's a Feeling. Body: At Ashley HomeStore Armenia, we're passionate about helping you create a home that reflects your personality and aspirations. Our design experts are here to guide you in selecting pieces that bring joy and functionality to every room. Call to Action: Get a Design Consultation | Visit Our Showroom