Brand Tone

Functional & Practical, Design-Oriented & Modern, Quality-Focused, Direct & Informative, Established & Experienced

Brand Values

• •Innovation in Design
• •Functionality & Space Efficiency
• •Aesthetic Appeal
• •Quality Craftsmanship (implied)
• •Customer Solutions

Best Practices

• •Prioritize "Functional Elegance": Always balance the practical benefits (space-saving, storage solutions) with the aesthetic appeal (modern design, exquisite, beautiful). Ensure copy highlights both aspects.
• •Use Clear and Informative Language: While stylish, the copy should remain straightforward and easy to understand, clearly explaining product features, materials (e.g., "PU leather," "wooden slats," "solid metal"), and benefits. Avoid overly fluffy or ambiguous marketing jargon.
• •Maintain a Professional and Established Voice: Reference the brand's history (Established 1998) where appropriate to build credibility. The tone should be confident and knowledgeable, reflecting their expertise in space-saving furniture.
• •Focus on Solutions for Australian Homes: Tailor messaging to the target audience by acknowledging the context (e.g., "appealing to all Australian homes," "delivers quality storage solution designed furniture Australia wide").
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand vocabulary (e.g., "space-saving," "iconic design," "functional," "exquisite"), preferred sentence structures, and the overall desired feel of the copy to ensure consistency across all communications. Ensure it specifies a tone that is helpful and customer-centric, as suggested by phrases like "help you in your personal journey."

Social Perception

A reputable, established Australian provider of stylish, practical, and high-quality space-saving furniture.

Copy Examples

• •Headline: Smart Storage, Stylish Living. Discover Ashley Rose Collections. Body: Tired of clutter? Ashley Rose Collections offers beautifully designed, space-saving furniture that blends modern aesthetics with everyday practicality. Transform your Australian home with pieces that work as hard as you do. Explore our range of ottoman storage beds, clever coffee tables, and more.
• •Product Feature Focus: The Jasmine Ottoman Bed: Sleep Soundly, Store Smartly. Body: Maximise your bedroom space without sacrificing style. Our Jasmine PU Leather Gas Lift Ottoman Storage Bed offers a luxurious sleeping experience with a hidden, spacious storage compartment underneath. Crafted with a high-quality finish and a modern European-influenced design, it’s the perfect solution for contemporary Australian homes.
• •Brand Story Snippet: Nearly 25 Years of Space-Saving Innovation. Body: Since 1998, Ashley Rose Collections has been dedicated to designing and delivering premier space-saving furniture across Australia. Our Melbourne-based team combines global design insights with a passion for functional, iconic pieces that make your home more liveable and beautiful.
• •Benefit-Oriented Copy: Your Space, Reimagined. Your Style, Redefined. Body: Don’t let limited space limit your lifestyle. Ashley Rose Collections provides innovative furniture solutions that unlock the potential of every room. From smart office setups to versatile living area pieces, discover how our exquisite, space-saving designs can bring order and elegance to your home.
• •Call to Action/Engagement: Create Your Perfect Space with Ashley Rose. Body: Ready to enhance your home with furniture that’s as clever as it is chic? Browse our collections or contact our team today. Let us help you find the ideal space-saving solutions to create that special element in your home.