Tono de Marca

Personal, Artisanal, and Trustworthy. The brand's voice is intimate and guiding. Ashley speaks directly to the customer, creating a sense of a one-on-one relationship. The tone is not just friendly but also expert and reassuring, positioning Ashley as a trusted professional to navigate the significant purchase of fine jewelry. It is romantic and sentimental, focusing on celebrating milestones and creating meaningful pieces that last a lifetime.

Valores de Marca

• •Meaning and Storytelling: The brand's core message is that jewelry is more than an accessory; it's a vessel for stories, memories, and love.
• •Craftsmanship and Quality: With a background from Parsons and decades of experience, the brand stands for high-quality materials and expert, intentional design.
• •Collaboration and Personalization: The customer is positioned as a co-creator. The brand values a deep, collaborative process to ensure the final piece perfectly reflects the client's style and story.
• •Trust and Guidance: The brand is committed to demystifying the jewelry-making process, offering patient guidance and education to make clients feel comfortable and confident.

Mejores Prácticas

• •Always Lead with "Why": Start with the emotion, the story, or the meaning behind the piece before detailing the materials or specifications. The "why" is the brand's strongest asset.
• •Use Collaborative Language: Employ words like "together," "we," "your story," and "let's create." This reinforces the brand's value of partnership with the client.
• •Maintain a Personal Voice: Write as Ashley. Use "I" and "my" to maintain the intimate, expert-led feel of the brand. For example, "I find real joy in helping people honor those connections."
• •Educate, Don't Just Sell: Share knowledge about diamond cuts, sourcing, or the history of jewelry traditions. This builds trust and positions the brand as a genuine authority, not just a retailer.
• •Emphasize "Heirloom" and "Timeless": Consistently use language that speaks to the longevity and sentimental value of the jewelry. Words like "heirloom," "legacy," "timeless," "milestone," and "forever piece" align perfectly with the brand's core identity.

Percepción Social

The public and customers perceive Ashley McKenna Jewelry as a high-end, trustworthy, and deeply personal service. Customers feel they are engaging in a special, collaborative, and creative process rather than a simple retail transaction. Testimonials consistently use words like "exceptional," "patient," "knowledgeable," and "above and beyond." The brand is seen as the go-to for creating significant, one-of-a-kind pieces like engagement rings, where the personal touch and expertise of the jeweler are paramount.

Ejemplos de Copy

• •More than just gold and diamonds, this ring holds a love story. We started with a memory of a trip to the coast and a love for vintage details, and together, we crafted this one-of-a-kind piece to last a lifetime. This is what it means to create an instant heirloom. Ready to tell your story? #AshleyMcKennaJewelry #CustomEngagementRing #StorytellingInGold
• •Your love is unique. Your wedding bands should be, too. Don't settle for off-the-shelf. Let's work together to design wedding bands that are a true symbol of your commitment—balancing beauty, comfort, and meaning down to the finest detail. Schedule your personal consultation today.
• •Beyond the Sparkle: Fine Jewelry That Carries Your Story. Let's create your future heirloom, together.
• •The 'Everyday' Locket. A modern romantic's essential. Designed not just to be worn, but to be cherished. This piece is crafted from 14k solid gold and designed to hold your most precious memories close. A simple, elegant reminder that the most beautiful stories are the ones we carry with us.
• •Ideas, sketches, and a peek inside the studio ✨