Brand Tone

Authentic & Passionate, Artisanal & Appreciative, Calm & Elegant, Personal & Friendly

Brand Values

• •Craftsmanship & Quality
• •Nature & Inspiration
• •Authenticity & Artistry
• •Attention to Detail
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., adjectives, preferred sentence structure, words to use/avoid) and share it with anyone creating content.
• •Steep in Inspiration: Regularly revisit the core sources of inspiration (nature, the ocean, the craft itself) to ensure the language remains authentic and evocative of these themes. Use sensory language that connects to these inspirations.
• •Highlight the "Handcrafted" Story: Consistently emphasize the artisanal nature of the jewelry. Share glimpses of the process, the tools, and the care that goes into each piece. This reinforces authenticity and value.
• •Use Customer Language (Sparingly & Authentically): Pay attention to the positive words and phrases customers use in reviews (e.g., "dainty," "elegant," "beautifully made") and consider incorporating similar language naturally into your own copy, as it resonates with the target audience.
• •Maintain a Personal Connection: Continue to share the personal story and passion behind the brand. This builds trust and allows the authentic voice of the artist to shine through, making the brand feel more relatable and less corporate.

Social Perception

Positive Customer Feedback, Appreciation for Design & Uniqueness, Trusted Artisan, Giftable & Meaningful

Copy Examples

• •Product Description (Necklace): Capture the serene beauty of the coast with our handcrafted silver wave necklace. Each curve is meticulously shaped by hand in our Rhode Island studio, echoing the gentle rhythm of the ocean. A timeless piece, as unique as the treasures washed ashore.
• •Social Media Post (Instagram): Sunrise hues and salty air – finding endless inspiration in the quiet magic of a morning by the sea. ✨ Each Ashley James piece is a little piece of that inspiration, carefully crafted to bring the ocean's calm to your everyday. #handmadejewelry #oceaninspired #rhodeislandartist #artisanjewelry #naturelover
• •About Us Snippet: From my little studio nestled in the Ocean State, I pour my heart into every swirl of silver and gleam of gemstone. Ashley James Jewelry Design is more than just adornment; it's a story of the sea, the shore, and the quiet beauty of handcrafted care.
• •Email Subject Line (New Collection): New from the Studio: Whispers of the Wild, Crafted by Hand
• •Facebook Ad Copy: Seeking jewelry that tells a story? Discover Ashley James Jewelry Design, where nature's artistry meets timeless craftsmanship. Each piece is handcrafted with love in Rhode Island, inspired by the soul of the sea. Shop our unique collections today.