Brand Tone

Professional, Empathetic, Passionate, Solution-Oriented, Human-Centered, Curious, Confident but not arrogant

Brand Values

• •Empathy: Understanding and prioritizing user needs and perspectives.
• •Impact: Creating designs that make a meaningful difference and solve significant problems.
• •User-Centricity: Placing the user at the heart of the design process.
• •Problem-Solving: A commitment to tackling challenges and finding effective solutions.
• •Clarity & Intuition: Striving to create experiences that are easy to understand and use.
• •Curiosity & Continuous Learning: An eagerness to understand and explore.
• •Professionalism & Excellence: Dedication to high-quality work and processes.

Best Practices

• •Always Start with Empathy: Before writing, put yourself in the shoes of your target audience (e.g., recruiters, potential clients, collaborators). What are their needs? What language resonates with them? This aligns directly with Ashley's core value of empathy.
• •Use 'Human' Language: Avoid overly technical jargon where simpler, more relatable terms can be used, especially when describing motivations and goals. Phrases like 'understanding people,' 'real-world problems,' and 'intuitive experiences' are good examples from her current site.
• •Focus on Impact and Solutions: Clearly articulate the positive outcomes and solutions your work provides, rather than just listing features or tasks. Quantify impact where possible. This reinforces the 'solution-oriented' and 'impactful' aspects of her brand.
• •Maintain Professionalism with Personality: While the tone is professional, it's not sterile. Infuse passion and curiosity through carefully chosen words. Showcasing a genuine love for the work (e.g., 'I love crafting,' 'driven by a passion') makes the brand more engaging.
• •Be Consistent Across All Touchpoints: Ensure that the tone used on the website, LinkedIn profile, resume, email communications, and any other professional interactions is harmonious. Regularly review and align content to reflect the established brand voice and values.

Social Perception

Skilled and Experienced UX Professional, Thoughtful and Empathetic Designer, Dedicated and Passionate Individual, Clear Communicator, Results-Oriented Contributor

Copy Examples

• •Website Headline/Tagline: 'Crafting intuitive digital experiences, driven by empathy and a passion for solving real-world challenges. I'm Ashley Herrera, a Sr. UX Designer & Researcher focused on impact.'
• •LinkedIn 'About' Section Snippet: 'As a Sr. UX Designer & Researcher, I thrive on understanding the 'why' behind user behavior. My curiosity, coupled with a deep sense of empathy, allows me to design solutions that are not only user-friendly but truly impactful. Let's connect if you're passionate about creating technology that makes a difference.'
• •Project Introduction (Case Study): 'This project presented a unique challenge: [briefly state problem]. Fueled by user research and a commitment to empathetic design, we aimed to transform [area of impact] by developing an intuitive and accessible solution that addressed core user needs.'
• •Networking Outreach Email Snippet: 'Dear [Name], I came across your work in [area/company] and was impressed by [specific aspect]. As a Sr. UX Designer & Researcher passionate about [shared interest, e.g., healthcare innovation, democratizing technology], I believe in the power of human-centered design to create meaningful change. I'd love to connect and learn more about your insights.'
• •Call to Action (e.g., on portfolio): 'Have a complex problem that needs an empathetic and strategic UX approach? Let's explore how we can create an impactful solution together. View my resume or get in touch.'