Brand Tone

aspirational, sophisticated, and inspiring; helpful, approachable, and educational; passion and authenticity

Brand Values

• •Artistry and Design Excellence
• •Quality and Craftsmanship
• •Timelessness
• •Inspiration and Creativity
• •Soulful Living and Authenticity
• •Customer Connection and Guidance

Best Practices

• •Embrace Evocative Language: Use descriptive and inspiring words that speak to artistry, luxury, timelessness, and soulful living. Words like "curate," "handcrafted," "soulful," "timeless," "artistry," "inspired," and "elegance" align with the brand.
• •Maintain an Aspirational yet Approachable Voice: While highlighting luxury and sophisticated design, ensure the tone remains welcoming and encouraging, especially in educational content. Avoid overly technical jargon unless explained.
• •Tell the Story: Weave in the narrative of Ashley's personal design journey, inspiration (travel, nature), and the craftsmanship behind the products to add depth and authenticity.
• •Focus on the "Why": Connect the products to the emotional benefits of a well-designed home—creating meaningful moments, expressing personal style, and finding joy in everyday surroundings.
• •Visual Consistency is Key: Ensure that all written copy is complemented by high-quality, aesthetically aligned visuals (photography, videography, graphics) that reinforce the brand's sophisticated and artful image.

Social Perception

high-end, luxury brand offering sophisticated and artfully designed home furnishings; knowledgeable and talented designer; credible and authoritative in the design world; approachable and aspirational.

Copy Examples

• •Headline: Elevate Your Everyday: Discover the Art of Soulful Living. Body: At Ashley Childers, we believe your home should be a masterpiece—a reflection of your unique story, crafted with intention and timeless beauty. Explore our collections and transform your space into a haven of inspired design.
• •Headline: Beyond Decor. Beyond Trends. This is Ashley Childers. Body: Immerse yourself in a world where artistry meets craftsmanship. Each piece, from our hand-sketched lighting to our luxurious textiles, is designed to bring enduring elegance and a touch of the unexpected to your home.
• •Headline: Inspired by the World. Designed for Your Home. Body: Let the journey of design unfold in your own space. Ashley Childers infuses global inspiration and a passion for detail into every creation, empowering you to curate a home that truly resonates with your spirit.
• •Headline: Craft Your Signature Style: Timeless Pieces for a Life Beautifully Lived. Body: Good design is more than just aesthetics; it's about creating environments that nurture and inspire. Discover heirloom-quality furnishings and decor that speak to your soul and stand the test of time.
• •Headline: Unlock Your Inner Designer with Ashley Childers. Body: Ready to transform your house into a home you adore? Explore our latest blog post [or video] for expert tips and inspiration, and discover how to infuse your space with the artful elegance that defines Ashley Childers.