Brand Tone

Aspirational, professional, empowering, and highly motivational, with an undercurrent of exclusivity. Serious about the craft of boxing but welcoming to newcomers.

Brand Values

• •Legacy and Expertise
• •Discipline and Perseverance
• •Holistic Health and Wellness
• •Community and Support
• •Transformation

Best Practices

• •Lead with Legacy
• •Use Aspirational Language
• •Balance Exclusivity with Inclusivity
• •Focus on Benefits Beyond the Physical
• •Maintain a Professional and Clean Aesthetic

Social Perception

Perceived as a premium and authentic boxing and fitness facility; a serious establishment for learning from a genuine expert. It caters to professionals and high-achievers, suggesting an exclusive image, while also showing a social conscience through its youth programs.

Copy Examples

• •Your ambition doesn't stop when you leave the office. Channel your drive, discipline, and determination in the ring. At Ashira Oure Boxing Club, we train champions in business and in life. It's more than a workout; it's a mindset. Join the legacy.
• •Forge your own legacy. With personalized one-on-one training from World Champion Evans Ashira and his team, you'll master the art of boxing and unlock your true potential. Every session is a step towards becoming unbeatable. Book your transformation.
• •Energy. Community. Strength. Our group classes are where you'll find all three. Push your limits in a supportive and motivating environment, learning from the best in the sport. Whether you're a beginner or a seasoned pro, you have a place here. Find your fight.
• •Confidence. Discipline. Focus. Our Youth Boxing Program is more than just a sport; it's a foundation for life. We build strong bodies and even stronger characters, teaching respect and perseverance in a safe and empowering environment. Gift your child the heart of a champion.
• •Tired of the same routine? Experience a workout that challenges your body and sharpens your mind. Ashira Oure Boxing Club in Hellerup offers world-class boxing training for all levels. Get in the best shape of your life, mentored by a legend. Your first step to becoming a champion starts here.