Brand Tone

Aspirational, trendy, and empowering, with a friendly and informative approach to customer engagement.

Brand Values

• •Quality
• •Beauty & Self-Expression
• •Empowerment & Confidence
• •Innovation & Trend-Setting
• •Customer-Centricity
• •Accessibility
• •Inclusivity

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart outlining key voice attributes (e.g., "We are: Confident, Inspiring, Trendy, Friendly, Helpful." "We are not: Arrogant, Exclusive, Outdated, Overly Formal, Vague."). Share this with anyone writing copy.
• •Know Your Audience Intimately: Understand their language, aspirations, pain points, and what excites them. Tailor copy to resonate with them on each specific platform (e.g., TikTok's short, punchy style vs. YouTube's more detailed approach).
• •Prioritize Benefit-Driven Language: Instead of just listing features (e.g., "13x4 lace front"), explain the benefit ("more parting space for versatile styling and a natural look"). Connect product features to how they make the customer feel (e.g., confident, beautiful, stylish).
• •Use Consistent Terminology & Style: Decide on brand-specific terms (e.g., "HD melt," "wear & go") and use them consistently. Maintain a consistent style for calls-to-action, use of emojis (if appropriate for the channel), and overall sentence structure.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Solicit feedback and adapt as the brand evolves and new trends emerge.

Social Perception

Generally perceived as a reliable source for trendy, good-quality human hair wigs at competitive prices. Customers often praise the natural look of the lace (especially HD lace), the softness of the hair, and the convenience of glueless/wear & go options. The wide variety of styles and colors is also a plus.

Copy Examples

• •Instagram Post (New Arrival): "Stop scrolling! 🤩 Your next obsession just dropped. Meet the [Wig Name] – effortless glam, HD melt, and all the confidence you can handle. Tap to shop & own your look! ✨ #AshimaryHair #NewCollection #GluelessWig #HairGoals"
• •Email Subject Line (Sale Promotion): "🔥 Hot Hair, Cool Prices! Your Fave Ashimary Wigs on Sale NOW!" Email Body Snippet: "Hey Gorgeous! Ready to switch it up? Get that dream hair you've been eyeing. From sleek bobs to luscious curls, find your perfect match and unleash your inner icon. For a limited time, enjoy [Discount]% off! Don't just follow trends, set them. 😉"
• •TikTok Video Caption (Tutorial): "Level up your wig game! 💁‍♀️ Watch how easily our Pre-Cut Lace [Wig Name] installs – zero fuss, all flawlessness. You got this! Link in bio for this beauty. #WearAndGoWig #WigTutorial #AshimaryHair #EasyStyle #HairTransformation"
• •Facebook Ad (Targeting Look Changers): "Tired of the same old style? Ashimary Hair empowers you to transform your look in minutes! Our premium human hair wigs offer endless versatility, from everyday chic to weekend glam. Discover your next favorite style and feel amazing doing it. Shop now & express yourself! 👑"
• •Product Page Description Snippet (Focus on Benefit): "Experience the Ashimary difference with our [Wig Name]. Crafted from 100% virgin human hair, this glueless wonder offers an undetectable HD lace front for a scalp-like finish and ultimate comfort. More than just a wig, it's your daily dose of fabulous, ready in minutes. Get ready to turn heads and feel unstoppable."