Brand Tone

Bohemian & Free-Spirited, Ethical & Conscious, Personal & Story-Driven, Aspirational & Elegant, Colourful & Vibrant

Brand Values

• •Ethical Production & Fair Trade
• •Handmade Craftsmanship
• •Female Empowerment
• •Global Inspiration & Design
• •Quality & Affordable Luxury
• •People-Centric
• •Sustainability

Best Practices

• •Embrace Storytelling: Always weave in the narrative of travel, craftsmanship, and the people behind the brand. Use phrases like 'inspired by,' 'handcrafted by,' and 'our journey.'
• •Highlight Ethical Angles: Consistently mention 'ethically sourced,' 'handmade,' 'artisan-made,' 'fair trade,' and 'female empowerment' where appropriate and genuine.
• •Use Evocative & Sensory Language: Describe colours, textures, and the feeling the jewellery evokes (e.g., 'vibrant turquoise,' 'sun-kissed gold,' 'bohemian spirit,' 'effortless elegance').
• •Maintain a Warm & Inclusive Voice: Speak directly to the 'Ashiana Woman' as a confident, conscious, and stylish individual. Foster a sense of community.
• •Visual Consistency is Key: Ensure that the visual elements (photography, colours, styling) in all communications align with the bohemian, colourful, and travel-inspired aesthetic, reinforcing the written copy.

Social Perception

Positive Customer Feedback, Associated with Ethical Practices, Seen as Stylish and Unique, Trusted Brand

Copy Examples

• •Adorn your wanderlust. Our ethically handcrafted jewels, born from global travels and artisan hands, tell a story as unique as yours. Discover the Mykonos Hoops.
• •Colour your world, consciously. Each Ashiana London piece is a celebration of vibrant design and fair-trade craftsmanship, empowering women from London to India. Shine in our Jaipur Gemstone Necklace.
• •From bustling markets to serene beaches, carry the spirit of adventure. Our bohemian-luxe accessories are designed in London and handmade with love. Explore the new Travel Collection.
• •More than just jewellery, it's a connection. To the hands that made it, the cultures that inspired it, and the woman who wears it. Feel the Ashiana difference with our Artisan Charm Bracelet.
• •Elegance with a conscience. Indulge in affordable luxury that not only looks beautiful but also supports fair practices and empowers communities. Gift a piece of Ashiana London.