Brand Tone

whimsical, playful, creative, and slightly quirky/spooky

Brand Values

• •Originality & Creativity
• •Quality Craftsmanship
• •Direct Connection with Artist/Audience
• •Passion for the Fantastical & Whimsical
• •Joy and Happiness
• •Artistic Expression & Versatility

Best Practices

• •Embrace Whimsy & Playfulness: Use imaginative language, puns (if appropriate for the specific piece), and a lighthearted approach. Don't be afraid to be a little "kooky."
• •Incorporate "Magical" and "Fantastical" Vocabulary: Words like "enchanting," "mythical," "magical," "wonder," "dreamlike," and "spellbinding" reinforce the fantasy element of the brand.
• •Highlight Originality and the Artist's Touch: Remind customers that they are getting unique pieces directly from the artist, Ash Evans. Use phrases like "conjured by Ash Evans" or "from Ash's imaginative world."
• •Maintain a Friendly and Appreciative Voice: Especially in customer interactions and social media, echo Ash's friendly and thankful demeanor seen in her Etsy responses.
• •Be Visually Descriptive (with a hint of quirk): When describing art, use vivid language that captures the colors and themes, but also add that characteristic "Ash Evans" twist – "vibrant," "kooky," "spooky," "splatter of paint," "dab of pixels."

Social Perception

Positive & Appreciative Customers, Recognized for Whimsical & Fantasy Art, Engaged Fan Base, Accessible & Approachable Artist

Copy Examples

• •Instagram Post for a New Cat Pin: "Unleash your inner magic (and maybe a little mischief!) with our newest feline familiar. This isn't just a pin, it's a tiny talisman of purrfectly spooky charm. Snag yours before it vanishes into the night! #AshEvansArt #WhimsicalWonders #SpookyCute #CatMagic"
• •Website Banner for Halloween Collection: "Creep it real this Halloween! Dive into Ash Evans' enchanting emporium of kooky critters and spooky delights. Find unique art and accessories that scream... in a fun way! #HalloweenArt #KookyAndSpooky #AshEvans"
• •Product Description for a "Mewnicorn" Plush: "Behold! The legendary Mewnicorn, straight from the technicolor dreams of Ash Evans. Part mystical unicorn, part cuddly cat, all magical. Adopt one today and add a sprinkle of enchantment to your world (warning: may cause spontaneous smiling). #Mewnicorn #FantasyPlush #AshEvansCreations"
• •Facebook Ad for Art Prints: "Tired of boring walls? Let Ash Evans whisk you away to a world of vibrant color and fantastical creatures. Our fine art prints are portals to imagination – no passport required! Find the piece that speaks to your wonderfully weird soul. #FantasyArt #ColorfulCreations #SupportArtists #AshEvansArt"
• •Email Subject Line for New Arrivals: "✨ Abracadabra! New whimsical wonders have materialized at Ash Evans Art! ✨"