Brand Tone

Empowering, Aspirational, Elegant, Sophisticated, Traditional yet Modern, Warm, Customer-Centric, Descriptive, Evocative

Brand Values

• •Celebrating Womanhood
• •Quality Craftsmanship
• •Heritage & Modernity
• •Authenticity & Self-Expression
• •Comfort & Style
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document ASHEERA's specific tone, keywords, "do's and don'ts" for language, and examples. This should be shared with anyone creating content for the brand.
• •Embody "Keep Flourishing": Ensure this positive, empowering tagline is not just a slogan but a sentiment woven into product descriptions, social media captions, and customer interactions. Use language that inspires growth, confidence, and self-celebration.
• •Highlight Craftsmanship & Heritage Storytelling: Consistently share the stories behind the handcrafted elements, the local artisans, and the blend of traditional techniques with modern designs. This reinforces authenticity and value.
• •Speak Directly to the "ASHEERA Woman": Address the target audience as the "woman of today" – strong, discerning, and appreciative of quality and style that reflects her roots and individuality. Use "you" and "your" to create a direct connection.
• •Maintain Elegance in All Communications: Whether it's a product description, an Instagram caption, or an email, the language should consistently reflect sophistication and an appreciation for beauty, avoiding overly casual slang or a tone that undermines the quality of the garments.

Social Perception

Positive Product Experience, Appreciation for Aesthetics, Emerging Brand Recognition, Association with Celebration & Occasion Wear

Copy Examples

• •ASHEERA: Drape Yourself in Confidence. Keep Flourishing. More than just attire, it’s a statement. Our handcrafted ethnic wear blends timeless tradition with a modern spirit, designed for the woman who owns her story and shines in her choices. Discover elegance that feels like you.
• •The Art of Tradition, Reimagined for Today. At ASHEERA, every thread tells a story of heritage, every design a step into contemporary grace. Crafted by local artisans, our pieces are a tribute to your unique journey. Wear your roots, beautifully.
• •Feel as Good as You Look. Comfort Meets Couture. Why choose between comfort and style? ASHEERA brings you exquisitely designed ethnic wear that flows with you, from momentous occasions to cherished everyday moments. Embrace the delightful fusion.
• •Unveil Your Radiance. Festive Collections by ASHEERA. Let your spirit sparkle. Our new festive range is here – vibrant hues, intricate details, and silhouettes that celebrate you. Be the light of every celebration.
• •ASHEERA: For the Woman Rising. Stand tall, be bold, be unapologetically you. Our collections are designed to empower your every move, reflecting the strength and grace within. Find your signature style and keep flourishing.