Brand Tone

Inspirational, spiritual, reverent, poetic, deeply personal, professional, and sophisticated.

Brand Values

• •Faith and Spirituality
• •Beauty
• •Craftsmanship and Quality
• •Connection and Solace
• •Authenticity

Best Practices

• •Maintain a Reverent and Inspirational Tone: Always use language that reflects the spiritual depth and artistic passion behind the brand. Avoid overly casual or sales-y language.
• •Weave in the Artist's Personal Story: The narrative of the artist's journey is a powerful differentiator. Continue to share her inspirations and the "why" behind her work to build a stronger connection with the audience.
• •Emphasize Quality and Craftsmanship: Consistently highlight the time, effort, and high-quality materials that go into each piece, whether it's an original or a reproduction. This justifies the premium positioning of the brand.
• •Connect Art to Emotion and Experience: Frame the artwork not just as a product, but as an experience that brings peace, solace, and beauty into the lives of customers. Share customer testimonials that reinforce this.
• •Educate and Inspire: Use your platforms to share the meanings behind the calligraphy, the stories from the Qur'an that inspire the work, and general insights into the beauty of Islamic art. This adds value beyond the product itself and positions the brand as a thought leader in its niche.

Social Perception

Asheeq Art is perceived as a high-end, authentic, and spiritually significant brand. The artwork is seen as deeply meaningful and emotional, with its high-quality materials and the artist's personal story contributing to a perception of luxury and exclusivity. It's viewed as a way to bring modern elegance and spiritual reflection into the home, appreciating the fusion of traditional Islamic art with contemporary, glamorous styles.

Copy Examples

• •From a place of deep reflection, a new creation comes to light. Every curve of calligraphy, every shimmer of crystal, is a testament to the divine beauty that surrounds us. May this piece bring as much peace to your home as it brought to my soul while creating it. #AsheeqArt #IslamicArt #SpiritualJourney #ModernCalligraphy #ArtWithSoul
• •Transform your space into a sanctuary of peace and elegance. Our collection of contemporary Islamic art is crafted to inspire reflection and serenity. Discover a piece that speaks to your heart. Link in bio to explore the gallery. #HomeDecor #IslamicHome #ModernMuslimHome #ArtForYourWalls #AsheeqArt
• •Asheeq Art was born from a journey of faith and a profound appreciation for divine beauty. A lawyer by training, I found my true calling in translating the sacred words of the Qur'an into art that resonates with the soul. Each piece is a prayer, a meditation, and an invitation to find solace in the elegance of Islamic calligraphy.
• •This week, we're reflecting on the concept of 'Sacred Trust.' Our latest original piece, 'Husbunallahu Wa Ni'mal Wakeel,' explores this theme through intricate patterns and a palette that evokes a sense of calm and strength. We invite you to view the story behind the art on our blog. #NewArt #BehindTheScenes #IslamicInspiration #AsheeqArtCommunity
• •The 'Grounded' original. Measuring 76 x 76 cm, this piece is a powerful reminder of our connection to the divine. Handcrafted with meticulous care, the textured layers and shimmering details create a mesmerizing effect that draws the viewer in. An heirloom piece to be treasured for generations. #OriginalArt #InvestmentPiece #IslamicCalligraphy #LuxuryArt