Brand Tone

Enthusiastic and Passionate, Community-Focused and Friendly, Informative and Helpful, Direct and Sales-Oriented (in a non-aggressive way)

Brand Values

• •Community
• •Passion for Gaming
• •Customer Service
• •Accessibility/Inclusivity
• •Quality and Variety

Best Practices

• •Speak the Language of Gamers: Use terminology and references that resonate with the target audience (e.g., 'reinforce your armies,' 'epic campaigns,' 'dominate the tabletop'). Be authentic and avoid forced slang.
• •Foster a Sense of Community: Frame communications in a way that invites interaction and makes customers feel like part of the Ashdown Gaming family. Ask questions, encourage sharing, and highlight community events.
• •Maintain Enthusiasm and Passion: Let the genuine love for gaming shine through in the words used. Be excited about new products and the hobby in general.
• •Be Approachable and Helpful: Ensure the tone is welcoming, especially for newcomers. Offer advice, answer questions promptly, and make it clear that customer support is available from fellow hobbyists.
• •Balance Promotion with Engagement: While the goal is to sell products, ensure that copy also provides value through information, entertainment, or community building, rather than being purely transactional. Promote sales and offers clearly but integrate them into a broader, engaging narrative.

Social Perception

Reliable Retailer, Community Hub (Local), Knowledgeable Source, Supportive of the Gaming Ecosystem

Copy Examples

• •Facebook Post (New Release): Sound the warhorns! 📢 The latest [Game Name] expansion has just landed at Ashdown Gaming! Reinforce your armies, explore new strategies, and dominate the tabletop. Grab yours in-store or online before the enemy does! What are you most excited to field? Let us know below! #NewRelease #[GameName] #TabletopGaming #AshdownGaming #[RelevantGameSystemHashtag]
• •Instagram Caption (Community Event): What an epic turnout for our [Event Name] night! 🤩 So many amazing games played and new friends made. This is what it's all about! Thanks to everyone who joined. Keep an eye on our events page for the next one – you won't want to miss it! #GamingCommunity #TabletopTuesday #AshdownGaming #Crowborough #BoardGames #Wargaming #[EventSpecificHashtag]
• •Website Banner (Sale Promotion): Your Next Adventure Awaits (at a Great Price!). Dive into our Spring Sale and discover huge savings on board games, miniatures, paints, and more! Stock up your arsenal and get ready for epic campaigns. Shop now – limited time only! 👉 [Link to Sale]
• •Tweet (Engaging Question): Quick poll, gamers! What's the one miniature you're most proud of painting? 🎨 Show us your masterpieces (or tell us about them!). We love seeing your hobby skills! #MiniaturePainting #HobbyLife #Wargaming #AshdownGaming
• •Product Description Snippet (for a starter set): Ready to command your first legion? The [Product Name] Starter Set is your perfect entry point into the thrilling world of [Game Name]! Packed with everything you need to learn the ropes and charge into glorious battle. Our team at Ashdown Gaming are also fellow hobbyists, so feel free to ask us any questions as you begin your journey! Your epic saga starts here. Add to cart and let the games begin!