Brand Tone

Aspirational, trendy, and accessible, blending luxury with affordability. The language is positive, encouraging, and fashion-focused, adopting a youthful and friendly voice to guide customers in enhancing their personal style.

Brand Values

• •Affordable Luxury
• •Style & Trend-Consciousness
• •Quality
• •Self-Expression & Glamour

Best Practices

• •Lead with ‘Affordable Luxury’: Always balance the concepts of elegance and accessibility. Use words like "elevate," "sophisticated," and "radiant" alongside "affordable," "everyday," and "accessible" to reinforce this core value.
• •Focus on the Feeling: Don't just sell jewelry; sell what it inspires. Write copy that evokes confidence, style, and glamour. Ask, "How will this make the customer feel?" and use descriptive, emotional language.
• •Maintain a Youthful & Trendy Voice on Social Media: Use language, hashtags, and formats that are native to platforms like TikTok. Keep it short, visually focused, and engaging, using phrases like "POV," "It's giving...," and jumping on relevant trends.
• •Create a "Brand Lexicon": Develop a list of on-brand words (e.g., radiant, elevate, sparkle, chic, curated, timeless, effortless) and off-brand words (e.g., cheap, discount, fake) to ensure consistency across all writers and platforms.
• •Tell a Story, Even a Small One: Whether in a product description or an ad, frame the jewelry within a context. Instead of "Gold necklace," try "The perfect necklace for your weekend brunch outfit." This makes the product more relatable and desirable.

Social Perception

Neutral and largely undefined, primarily shaped by the brand's own curated content due to a limited online footprint and lack of independent customer reviews or widespread public discussion. It's perceived as a small or emerging e-commerce business.

Copy Examples

• •Your everyday deserves a little sparkle. Introducing The Solstice Collection—18K plated pieces designed to catch the light and elevate your look. Because luxury shouldn't be saved for special occasions. Shop now and find the piece that speaks to you.
• •POV: You found the perfect ring that makes you feel put-together, even on a Monday. ✨ Our 'Angelina' ring is the affordable luxury you've been looking for. Link in bio to get yours!
• •The gift that always fits. ✨ Spoil them with our collection of 18K plated jewelry. From delicate necklaces to statement earrings, find timeless style that feels personal and looks luxurious. The best part? It's beauty that's beautifully priced. Shop the gift guide at ASHDELISH.com.
• •Meet 'Aurora'—the necklace you'll never want to take off. Expertly crafted and plated in radiant 18K gold, its minimalist design adds a touch of effortless sophistication to any outfit. Whether layered with other favorites or worn alone for a quiet statement, Aurora is your new staple for affordable elegance.
• •Still thinking about it? We don't blame you. That piece you were looking at is waiting for you. Complete your order now and enjoy a little dose of affordable luxury, delivered right to your door. Your jewelry box will thank you. Return to your cart.