Brand Tone

Professional, Dependable, and Expert.

Brand Values

• •Quality and Excellence
• •Customer Focus and Satisfaction
• •Reliability and Integrity
• •Innovation and Growth
• •Social Responsibility

Best Practices

• •Lead with Reliability and Trust: Always emphasize dependability. Use phrases like "trusted partner," "on-time delivery," "ISO certified," and "industry-approved" to reinforce your core value proposition.
• •Maintain a Professional and Expert Tone: Avoid overly casual language, slang, or humor. The copy should be clear, confident, and direct, reflecting the serious nature of the industries you serve. Position the brand as a knowledgeable authority.
• •Use Data and Proof Points: Leverage your strengths. Mention the number of years in business (20+), your PROFIT 500 awards, and your ISO certifications in your copy whenever relevant. These facts build immediate credibility.
• •Highlight Customer-Centric Solutions: Frame your services as solutions to customer problems. Instead of saying "We sell parts," say "We solve your sourcing challenges to prevent operational downtime." This shows you understand their needs.
• •Unify the Brand Story Across Platforms: While each division has a unique focus, the underlying values of quality, reliability, and innovation are universal. Ensure the "About Us" sections of AshconMed and Unikmed tie back to the parent company, Ashcon International, to create a more cohesive and powerful brand identity.

Social Perception

The public and customer perception of Ashcon International is largely positive, particularly within its B2B client base. Customers perceive Ashcon as a highly reliable and effective supplier, frequently highlighting their ability to source hard-to-find parts, fast shipping, and exceptional customer service. They are seen as a problem-solver and trustworthy, reinforced by their inclusion on the PROFIT 500 list and as an approved supplier for major entities. A potential point of confusion is their fragmented online identity with multiple websites and minimal consumer-facing social media, indicating highly targeted corporate client marketing.

Copy Examples

• •Headline: Keep Your Operations Running. Without Fail. Body: Don't let a missing part derail your production schedule. Ashcon International specializes in sourcing and delivering the exact MRO components you need, right when you need them. With over 9,000 manufacturers in our network and a 20-year track record of reliability, we're not just a supplier—we're your operational partner.
• •Headline: Quality Healthcare Starts with Quality Supplies. Body: As an ISO 13485 certified distributor, AshconMed provides Health Canada-licensed medical devices and equipment you can trust. From cutting-edge diagnostics to essential PPE, we deliver excellence so you can focus on what matters most: your patients.
• •Headline: The Parts You Need to Stay in Motion. Body: We provide certified, reliable parts for the transit and transportation industry. Trusted by major transit authorities, we understand the demand for durability and performance. Browse our catalog or contact our sourcing experts for your specific needs.
• •Headline: Your Preferred Partner for Industrial and Healthcare Supplies. Body: For over 20 years, Ashcon International has been the engine behind Canada's leading industries. From industrial MRO to advanced medical solutions, our mission is simple: to deliver quality products and unmatched service. ISO certified and repeatedly recognized as one of Canada's Fastest-Growing Companies.
• •Headline: A Better Choice for Your Business and the Planet. Body: Meet the new standard in sustainability. Our CompostUs line offers 100% eco-friendly and ocean-safe solutions without compromising on quality. Make a choice that reflects your company's values and commitment to a healthier world.