Brand Tone

Expert & Knowledgeable, Professional & Reliable, Approachable & Supportive, Performance-Oriented & Confident

Brand Values

• •Quality & Durability
• •Performance & Effectiveness
• •Customer Support & Expertise
• •Innovation & Practical Design
• •Heritage & Trust

Best Practices

• •Lead with Expertise, Follow with Support: Always ground claims in technical knowledge and performance, then immediately offer support and guidance. For instance, after explaining a machine's PSI, invite calls for advice on its best application.
• •Emphasize "UK-Made" and "Family-Run": Consistently weave these trust-building elements into descriptions. It reinforces quality, heritage, and a personal touch.
• •Use Direct, Clear, and Action-Oriented Language: Mirror the straightforward, informative style seen in their YouTube videos. Avoid overly complex jargon unless explaining a specific technical benefit. Use calls to action like "Shop Now," "Learn More," "Watch the Demo," "Call Us Today."
• •Show, Don't Just Tell (with words): Use descriptive language that paints a picture of the machines' power and the results they achieve (e.g., "visibly lifts dirt," "restores vibrancy," "impresses clients"). Back this up by referencing video demonstrations or customer testimonials.
• •Maintain a Professional Yet Approachable Demeanor: While the products are high-spec and professional, the communication should remain accessible. Address the customer directly (using "you" and "your business") and maintain the helpful, "here to help" attitude of a knowledgeable partner rather than just a distant supplier.

Social Perception

Positive (Product Performance), Respected for Expertise, Mixed (Historically on After-Sales for Distant Customers), Professional Choice.

Copy Examples

• •Headline: Unlock Unrivalled Cleaning Power. 40+ Years of UK-Engineered Excellence. Body: Step up your professional cleaning game with Ashbys. Our British-made machines are built for power, durability, and results that impress your clients every time. Explore the Enforcer range – because your reputation deserves the best.
• •Headline: More Than a Machine. It's a Partnership. Body: At Ashbys, we don't just sell equipment; we empower your business. From expert advice and hands-on training courses to reliable after-sales support, our family is here to support yours. Call Martin or Derek today to discuss your needs.
• •Headline: See the Ashbys Difference. Real Results, Expert Guidance. Body: Don't just take our word for it. Watch our detailed YouTube demos to see the incredible performance of Ashbys equipment. Learn the techniques and choose the solutions that will make your cleaning services stand out. Quality you can see, support you can trust.
• •Headline: Built in Britain. Trusted by Professionals. The Heart of a Cleaner Clean. Body: For over four decades, Ashbys has been the professional's choice for carpet cleaning equipment that’s robust, reliable, and delivers an impeccable clean. Invest in quality, invest in Ashbys.
• •Headline: Tough on Dirt, Gentle on Your Business. Discover the Sensei. Body: Need a powerful yet compact solution? The Ashbys Sensei delivers professional-grade cleaning with the portability you need for diverse jobs. Designed by cleaners, for cleaners – achieve outstanding results without compromise.