Brand Tone

Elegant & Sophisticated, Imaginative & Enchanting, Passionate & Artistic, Serene & Harmonious, Customer-centric & Expressive

Brand Values

• •Creativity & Artistry
• •Quality & Excellence
• •Emotional Connection & Well-being
• •Individuality & Self-Expression
• •Transformation & Enchantment

Best Practices

• •Develop a Comprehensive Brand Voice & Tone Guide: Document the key characteristics of your brand's personality (elegant, imaginative, serene), including preferred vocabulary (e.g., 'enchantment,' 'serenity,' 'captivating,' 'meticulously crafted') and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: Emphasize the narrative potential of the products. Instead of just describing a wallpaper, tell the story it can help create in a customer's home, aligning with the 'weave a narrative' and 'each piece tells a story' themes.
• •Evoke Emotion and Sensory Experience: Use descriptive language that appeals to feelings of wonder, serenity, and joy. Highlight how the designs can transform not just a wall, but the feeling of a room.
• •Maintain Sophistication in Language: While being imaginative, ensure the language remains elevated and refined, reflecting the premium quality of the products. Avoid overly casual slang or jargon that might detract from the elegant tone.
• •Ensure Consistency Across All Touchpoints: Apply the defined tone not just to product descriptions and website copy, but also to any future communications, such as email newsletters, potential social media posts (if adopted), and customer service interactions. Every interaction should reinforce the brand's enchanting and sophisticated personality.

Social Perception

A provider of high-quality, artistic, and transformative wall coverings that add a touch of enchantment and sophistication to living spaces.

Copy Examples

• •Ash & Auk: Where Your Walls Whisper Stories of Enchantment. Step into a realm of boundless creativity. Our meticulously crafted murals and wallpapers are more than just decoration; they are portals to serenity, designed to reflect your unique spirit and transform your space into a sanctuary of wonder.
• •Let artistry bloom. This exquisite mural, born from a passion for design, weaves a tale of delicate blossoms and serene hues. Crafted with premium materials, it promises to evoke a sense of calm and transport you to your own fairy tale environment.
• •Founded on a shared dream of transforming the ordinary, Ash & Auk is a testament to the power of imagination. We believe your home is a canvas for your emotions, a haven of peace. Our commitment is to provide you with sophisticated designs that don't just fill a space, but bring it to life with charm and elegance.
• •Beyond the paint, beyond the conventional, lies a world where your walls breathe creativity. At Ash & Auk, we explore the art of interior storytelling, crafting designs that resonate with your soul and turn everyday spaces into captivating journeys of personal expression. Discover the magic.
• •Unveil the extraordinary. Explore our curated collection and let Ash & Auk help you craft a space that is a timeless reflection of your enchantment and joy. Begin your transformation today.