Brand Tone

professional, direct, and value-driven

Brand Values

• •Quality and Dependability
• •Customer Service
• •Affordability
• •Heritage and Trust
• •Professionalism

Best Practices

• •Prioritize Professionalism in Product Copy: When describing professional wear (medical, culinary), use precise, benefit-oriented language. Focus on material, durability, comfort, and functionality to build credibility.
• •Use a Direct and Clear Call to Action (CTA): In all marketing materials, from social media to email, make the desired action obvious. Use phrases like "Shop Now," "Discover the Collection," "Subscribe," or "Learn More."
• •Maintain a Value-Driven Narrative: Consistently message affordability and quality. Use terms like "Premium Quality, Fair Price," "Value," and "Durability" to reinforce the brand’s core promise.
• •Adapt the Tone for the Platform: While the core tone is professional and direct, allow for more personality on platforms like TikTok and Instagram. Use engaging questions, trending audio, and a slightly more casual voice for promotional content, while keeping product-focused posts aligned with the primary brand tone.
• •Let Customer Testimonials Speak: Regularly feature positive customer reviews and testimonials. This reinforces brand values like trust, quality, and customer service authentically, using the voice of satisfied clients.

Social Perception

Generally positive, particularly regarding product quality relative to price. Customers praise good quality garments, fair pricing, and value for money, often exceeding expectations. The brand is perceived as reliable and trustworthy, offering genuine products with clear policies. While its UAE focus is professional apparel, its broader roots in Pakistan are still visible, which may create a slightly fragmented perception for new customers. It is seen as a key player in the textile and apparel sector in Pakistan.

Copy Examples

• •Engineered for excellence. Designed for your 12-hour shift. Our Dubai Scrub Suit combines durable, breathable fabric with a modern fit, ensuring you stay professional and comfortable all day long. Because your focus should be on your patients, not your uniform. Shop the collection now. #AsharStores #MedicalWear #ScrubLife #DubaiHealth #MadeInUAE
• •Stay cool under pressure. Our Professional Chef Jackets are crafted for the demanding kitchen environment, offering superior comfort and durability without sacrificing style. Command your kitchen with confidence. Tap 'Shop Now' for 30% off your first order. #AsharStores #ChefWear #CulinaryLife #DubaiFoodies #ProfessionalChefs
• •Your home is your sanctuary. Elevate it with the timeless comfort of ASHARSTORES. From luxurious bed linens to plush bath towels, each piece is crafted with a focus on quality and dependability, just as we've done since 1991. Experience the Ashar difference in every thread. #HomeTextiles #AsharComfort #QualityLiving
• •Your wardrobe upgrade is calling! 📞 Get 50% off on our entire casual collection. Hoodies, kurtis, and more. Don't wait! 🏃‍♂️💨 #AsharStores #SaleAlert #FashionDeals #OOTD #DubaiStyle
• •For over three decades, Ashar Group has been committed to one thing: building long-term relationships based on mutual trust. From our origins in textiles to becoming a leading supplier of professional wear in the UAE, our focus on dependability, quality, and customer service has never wavered. We are proud to serve the professionals who serve our community. #AsharGroup #BrandLegacy #CustomerTrust #Since1991 #CorporateWear