Brand Tone

Whimsical, Passionate, and Relatable, embracing magical and nerdy elements with a friendly and conversational approach.

Brand Values

• •Storytelling and Self-Expression
• •Community and Connection
• •Passion-Driven Craft
• •Female Entrepreneurship

Best Practices

• •Always Weave in a Narrative
• •Use Evocative and Sensory Language
• •Speak the Language of the Fandom
• •Maintain a Personal and Relatable Voice
• •Emphasize "Wearable Magic"

Social Perception

Perceived as authentic, niche and specialized, and community-focused by its target audience.

Copy Examples

• •To the stars who listen and the dreams that are answered. Our new Prythian Locket is forged for the adventurer in you. Carry a piece of the Night Court wherever your story takes you. Tap to shop and wear your magic.
• •More Than Jewelry. It's Wearable Magic. For the dreamers, the readers, and the adventurers. Find the piece that tells your story.
• •Every hero needs a trusty weapon. For days when you need a subtle edge, our Sombra Dagger Studs are your perfect ally. Intricately crafted to whisper tales of shadow and courage, these earrings are for those who walk their own path. Let them be your secret armor.
• •Pairing my jewels to my current read. Which world are you living in today?
• •A New Chapter Awaits... Open for Magical New Arrivals!