Brand Tone

aspirational, mindful, and elegant.

Brand Values

• •Empowerment
• •Craftsmanship
• •Sustainability & Ethics
• •Timelessness

Best Practices

• •Develop a Brand Voice Guide: Create a formal document that outlines the brand's tone (Elegant, Mindful, Empowering), core values, key messaging phrases (e.g., "Consciously crafted," "For the modern woman"), and a "do's and don'ts" list for writing copy. This ensures anyone creating content speaks with one unified voice.
• •Prioritize "Why" Over "What": Instead of just describing a product's features, always connect it back to the brand's values. For example, instead of "This is a gold necklace," write "An ethically sourced gold necklace, handcrafted to celebrate your strength."
• •Use Storytelling in Product Descriptions: Infuse product descriptions with the narrative of craftsmanship and intention. Mention the inspiration behind the piece or the care taken in its creation. This elevates the product beyond a simple commodity and reinforces the brand's values.
• •Maintain Visual and Textual Harmony: Ensure the aesthetic of your photography and website design matches the elegant and minimalist tone of your copy. A clean, sophisticated visual identity will amplify the message of quality and mindfulness conveyed in the text.
• •Engage with a Consistent Voice: Once social media profiles are established, ensure all interactions—from responding to comments to answering customer service inquiries—reflect the same respectful, empowering, and elegant tone established in the marketing copy. Consistency builds trust and a recognizable brand personality.

Social Perception

Due to the lack of discoverable social media profiles, customer reviews, or press mentions, the external social perception of Ashanu is currently neutral and largely undefined. The perception is limited to what a potential customer gleans from the website alone. While the site projects an image of high quality and ethical standards, there is no external validation of these claims through public feedback or reviews. The brand's perception is thus controlled but also limited in its reach and impact. The competitive space is populated by brands with strong, verifiable customer satisfaction and a clear mission.

Copy Examples

• •Your search for the perfect foundation piece ends here. The Ribbed Straight Neck Crop Tank, designed for effortless layering or as a standalone statement. Crafted for the modern woman who values both style and substance. Discover timeless essentials. #Ashanu #ModernMinimalist #TimelessStyle
• •More than just jewelry. It's a statement of intention. At Ashanu, every piece is handcrafted with ethically sourced materials, designed to empower and inspire. Wear your values. Shop our collection of timeless, handmade jewelry today. #HandmadeWithLove #EthicalFashion #EmpowerHer
• •Introducing The Solstice Collection. Timeless pieces inspired by the quiet strength of the changing seasons. Handcrafted to be cherished for a lifetime. Explore the new arrivals.
• •For the woman who builds her own world. At Ashanu, we believe in the power of beautiful, meaningful things. That's why we pour our hearts into crafting each piece of jewelry from high-quality, sustainable materials. As a thank you for joining our community, enjoy 15% off your first order. Code: WELCOME15
• •One piece, endless possibilities. Our handmade jewelry is designed for your life, from morning coffee to evening cocktails. Timeless, versatile, and consciously crafted. #JewelryStyling #EthicalJewelry #OOTDInspo