Brand Tone

Caring and Empathetic, Practical and Reassuring, Child-Friendly and Playful, Trustworthy and Safety-Conscious, Approachable and Down-to-Earth

Brand Values

• •Child Safety and Health
• •Quality and Durability
• •Practicality and Convenience for Parents
• •Family-Centricity
• •Making Mealtimes Enjoyable

Best Practices

• •Always Speak from the Parent's Perspective
• •Prioritize Safety and Practicality in Product Descriptions
• •Infuse a Touch of Warmth and Playfulness
• •Maintain Clarity and Simplicity
• •Be Consistent Across All Channels

Social Perception

Parents likely perceive Ash & Co as a brand that understands their needs for durable, safe, and easy-to-manage feeding solutions. Retailers and Fair Organizers perceive Ash & Co as a provider of quality, in-demand products for the baby and child market, emphasizing features like safety, durability, and practicality.

Copy Examples

• •Headline: Spills? What Spills? Discover Mess-Free Mealtimes! Body: Tired of flying bowls and food-splattered floors? Our 100% food-grade silicone suction bowls and plates stay put, so you can relax and watch your little one explore new tastes. Safe, durable, and oh-so-easy to clean!
• •Headline: From a Mum Who Gets It. Tableware That Clicks (and Sticks!). Body: As a mum of three, I know the mealtime juggle! That’s why Ash & Co was born – to bring you practical, super-safe silicone tableware that makes feeding your little explorer a joy, not a chore. Because every family deserves happy mealtimes.
• •Headline: Little Hands, Big Adventures in Taste! Body: Make every bite a fun discovery! Our colourful, easy-grip silicone cutlery and tableware are designed for little hands and growing appetites. BPA-free, dishwasher-safe, and ready for all their foodie firsts.
• •Headline: Quality You Can Trust, Meal After Meal. Body: Invest in peace of mind with Ash & Co. Our premium, 100% food-grade silicone tableware is built to last, from those first purees to independent munching. Naturally bacteria-resistant and always non-toxic.
• •Headline: Simplify. Smile. Repeat. Your Mealtime Sanity Savers. Body: Less mess, less stress, more happy moments. Ash & Co’s smart silicone designs mean quicker clean-ups and more time enjoying your little one. Explore our range of bibs, plates, and sets – designed for real family life.