Brand Tone

Enchanting, Sophisticated, Passionate, Meticulous

Brand Values

• •Creativity and Originality
• •Quality and Craftsmanship
• •Emotional Connection and Storytelling
• •Transformation and Personalization
• •Serenity and Happiness
• •Minimizing Waste

Best Practices

• •Focus on the inspiration behind designs, the emotions they evoke, and how they can transform a customer's space, much like the "A Midsummer Night's Dream" collection.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the imagination and emotions, reflecting the "enchantment and wonder" the brand aims to provide. Words like "captivating," "serenity," "harmonise," "meticulously," "premium" are good examples from their current copy.
• •The focus should be on "quality and sophistication."
• •Highlight Core Values Consistently: Regularly reiterate the brand's commitment to creativity, quality craftsmanship, emotional connection, and the transformative power of their art in all communications, from website copy to customer service interactions.
• •Emphasize the use of premium materials and cutting-edge technology to minimize waste, appealing to environmentally conscious customers.

Social Perception

A creative studio based in London driven by original in-house illustrations, designing narrative environments and offering bespoke solutions, and minimizing waste.

Copy Examples

• •"Transform your walls into captivating masterpieces."
• •"Crafted on premium paper for a love story that lasts."
• •"Founded by two visionaries, we pour our passion for art and narrative into every bespoke wall covering, creating sanctuaries that speak to your soul."
• •✨ #AshAndAuk #EnchantingInteriors #WallArtistry #StorytellingSpaces
• •Email Newsletter Subject Line: "Invite Magic Indoors: Explore New Arrivals from Ash & Auk" followed by content showcasing how their art can create "a timeless reflection of enchantment and joy."