Brand Tone

Imaginative, Sophisticated & Elegant, Artistic & Creative, Narrative-driven

Brand Values

• •Creativity & Originality
• •Quality & Excellence
• •Emotional Connection
• •Transformation
• •Individuality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (imaginative, sophisticated, artistic), core values, and a list of "do" and "don't" words/phrases to ensure everyone writing for the brand is aligned.
• •Embrace Storytelling: Consistently use language that evokes narratives, enchantment, and transformation, aligning with their mission to create "fairy tale-like" environments.
• •Highlight Craftsmanship and Quality: Use descriptive adjectives that convey elegance, premium materials, and meticulous design (e.g., "exquisite," "finely crafted," "curated," "sophisticated").
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy perfectly complements the visual aesthetics of their artistic wall coverings. If the designs are whimsical, the language can be more playful; if elegant, more refined.
• •Focus on the Customer's Transformation: Frame copy around how Ash & Auk's products will transform the customer's space and, by extension, their experience of being in that space – appealing to emotions and the desire for a unique, expressive home.

Social Perception

They aim to be perceived as a provider of high-quality, artistic, and enchanting wall coverings that transform spaces.

Copy Examples

• •Ash & Auk: Where Walls Whisper Tales of Wonder. Discover Murals That Transform Your Home into a Masterpiece.
• •Step into an enchanted woodland with our 'Midsummer Forest' mural. Inspired by Shakespearean fantasy, this meticulously crafted design weaves a narrative of magic and serenity, turning any room into a captivating retreat.
• •At Ash & Auk, we believe your walls are a canvas for dreams. Founded by visionaries in art and design, we pour passion into every detail, creating sophisticated wall coverings that invite you to live within a story.
• •Unlock the magic within your space. Our latest collection of elegant wallpapers is designed to evoke emotion and ignite imagination. Which story will your walls tell? #AshAndAuk #WallCoverings #InteriorDesign #ArtisticHome #EnchantedSpaces
• •Transform Your Home with Artistry: Explore the New Ash & Auk Collection