Brand Tone

Sophisticated, Artistic, and Evocative. The language is elegant and elevated, positioning the brand as a creative studio focused on storytelling and emotion.

Brand Values

• •Narrative-Driven Design
• •Expert Curation and Collaboration
• •Quality and Craftsmanship
• •Transformative Power of Art
• •Harmony and Versatility

Best Practices

• •Use Evocative, Story-Rich Language
• •Emphasize Expertise and Curation
• •Focus on the 'Why,' Not Just the 'What'
• •Maintain a Sophisticated Vocabulary
• •Connect Collections to Their Inspiration

Social Perception

Neutral and undefined by external sources, entirely shaped by the brand's self-presentation. It projects an image of a high-end, boutique design studio catering to a niche market of design-conscious individuals or interior design professionals who value artistry and narrative over mass-market trends.

Copy Examples

• •An Invitation to Weave Stories Into Your Walls
• •More Than Decor. It's Narrative Design. Explore the Curated Collections.
• •Step into the quiet elegance of an ancient wood. 'The Forest's Flora' is not merely a pattern, but a botanical study rendered with artistic precision. Each print is a curated piece of the forest floor, designed to bring a sophisticated and natural tranquility to your space.
• •Founded by a graphic designer and an interior designer, Ash & Auk is a creative studio where art and space converge. Our designs are born from strong narratives, meticulously crafted to transform your home into a gallery of personal expression.
• •Your Home is a Story. Let Our Walls Tell It. Discover the Shakespeare-inspired murals and premium art prints of Ash & Auk—where every design is a masterpiece of storytelling.