Brand Tone

Informative and Educational, Trustworthy and Quality-Focused, Goal-Oriented and Motivational

Brand Values

• •Quality and Purity
• •Health and Wellbeing
• •Customer Empowerment
• •Transparency (implied)
• •Efficacy

Best Practices

• •Prioritize Clarity and Honesty: Especially in the health supplement industry, avoid hype or exaggerated claims.
• •Clearly state what products are, their ingredients, and their potential benefits based on available evidence, always including necessary disclaimers (like those already on the ASG Nutra site regarding FDA evaluation).
• •This builds trust.
• •This aligns with the existing blog and the value of providing 'knowledge.' Content should be helpful and informative.
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, in email marketing, social media posts, and any advertising is harmonious.

Social Perception

Building Trust: ASG Nutra's emphasis on quality control measures (GMP, FDA registered, lab-tested) seems to be a strategy to counter skepticism and build a perception of a reliable and trustworthy brand in the supplement market.

Copy Examples

• •Discover the difference quality makes.
• •What will you achieve?
• •Every batch is lab-tested for purity and potency, because your well-being is our priority.
• •Made in the USA, for your peace of mind.
• •Invest in your health with confidence.