Brand Tone

Sophisticated, scientific, and aspirational, blending elegance with trustworthiness and a holistic approach to wellness.

Brand Values

• •Nature-Infused Science
• •Inner and Outer Beauty
• •Purity and Quality
• •Holistic Wellness
• •Elegance in Health

Best Practices

• •Always maintain the sophisticated, fashion-forward aesthetic in all communications. Use language that is both beautiful and informative, treating the product as a luxury item, not just a health supplement.
• •Consistently mention the scientific backing—the University of Tsukuba research and the patent. This is a powerful differentiator and a key reason for customers to trust the brand's efficacy and premium price.
• •Regularly highlight the origin and quality of the ingredients—"pesticide-free," "Japanese-grown Ashitaba," and "polyphenol-rich olive leaves." This appeals to health-conscious consumers who value transparency and quality.
• •Frame the benefits around the concept of "beauty and health from within." Use metaphors that connect to this idea, such as "a shield for your cells," "resetting your body," or "cultivating radiance."
• •Use the CCO’s voice and image to personify the brand's values. Her background in fashion and business provides authentic testimony to the seamless integration of a high-performance lifestyle and deep cellular health.

Social Perception

Perceived as a high-end, effective, and trusted luxury wellness product, 'aseave' is seen as an aspirational lifestyle item endorsed by beauty professionals, delivering tangible anti-aging benefits.

Copy Examples

• •Elegance, distilled. Science, bottled. Discover the patented union of Japanese Ashitaba and Olive Leaf for beauty that begins within.
• •Your daily ritual for inner radiance. Our patented formula, born from university research, combines the regenerative power of Ashitaba with the protective strength of the olive leaf. Defend against daily stressors and cultivate beauty from the inside out. #Aseave #InnerBeauty #ScienceofNature
• •Aseave is more than a supplement; it is a commitment to your future self. Sourced from organic Japanese soil and backed by a scientific patent, each serving delivers a powerful blend of antioxidants to combat aging at its source. Stir into your water, your smoothie, or your life.
• •As a model, I learned that true beauty isn't applied—it's cultivated. That's why I believe in the science behind Aseave. It’s my foundation for wellness in a demanding world. Let it be yours, too.
• •You choose the finest serums for your skin. Why expect less for your body? Aseave is the ultimate skincare, ingested. Harnessing the patented, anti-glycation power of Ashitaba and Olive Leaf to preserve your youthful vitality from within.