Brand Tone

Professional, Trustworthy, and Community-Focused.

Brand Values

• •Quality and Craftsmanship
• •Customer Service Excellence
• •Reliability and Experience
• •Local and Family-Run

Best Practices

• •Lead with Quality and Durability: Always emphasize that products are manufactured in-house using high-quality materials (e.g., "reinforced concrete posts," "strong, attractive fence panels"). This is a key differentiator.
• •Reinforce the "Family-Run" Identity: Use phrases like "our family-run team," "your local experts," and "serving the Derby community" to build trust and a personal connection.
• •Maintain a Helpful, Professional Tone: The voice should be that of a confident expert who is eager to help. Use clear, direct language and avoid overly technical jargon. Focus on the benefits for the customer (e.g., "enhance the security and beauty of your property").
• •Incorporate Trust Signals: Regularly mention your years of experience ("over 17 years"), positive customer reviews, and any awards or recognitions (like "Three Best Rated") to validate your reputation.
• •Use Strong, Clear Calls-to-Action (CTAs): Every piece of copy should guide the potential customer on what to do next. Use action-oriented phrases like "Get Your Free Quote Now," "Visit Our Showroom," "Try Our Fencing Calculator," or "Contact Us Today."

Social Perception

The public perception of Ascot Fencing is overwhelmingly positive, described as highly reputable and recommended. Customers consistently praise their excellent service, professional approach, superior quality materials, and efficiency, often highlighting them as reliable and offering good value for high-quality work. They are recognized as a top fencing company in their area.

Copy Examples

• •From Tired to Transformed. ✨ Another garden in Derby gets the Ascot Fencing treatment! We replaced old fencing with our durable, British-steel reinforced concrete posts and custom-made feather edge panels. Built to last and designed to impress. Swipe to see the before and after! 👉 #AscotFencing #Derby #GardenTransformation #QualityFencing #LocalExperts
• •More Than Just Fencing. We Create Your Perfect Outdoor Space. Your garden is an extension of your home. At Ascot Fencing, we bring the same commitment to quality from our fences to our full range of landscaping services. From bespoke decking and patios to turfing and complete garden redesign, our family-run team has been transforming Derby gardens for over 17 years. Let's build your dream garden, together.
• •Professional Fence Installation | Ascot Fencing Derby. Top-rated, family-run business. High-quality, durable materials manufactured in-house. Get a free, no-obligation quote online with our Fencing Calculator!
• •Your Derby Neighbours Have Trusted Us for 17 Years. When it comes to quality fencing and landscaping, choose the local, family-run team that Derby trusts. At Ascot Fencing, we manufacture our own products to guarantee strength and durability. For a free, friendly quote and service you can rely on, visit our showroom on Kempton Park Close.
• •(Image/Video): A short, sped-up video of a fence being installed. (Text Overlay with Poll): Planning a garden makeover this summer? Poll Options: "Yes, big plans!" / "Just browsing for now." (Sticker): "Link in bio for a free quote!"