Brand Tone

Enthusiast-Focused & Knowledgeable, Community-Oriented & Engaging, Helpful & Supportive, Modern & Clean, Passionate, Approachable Professionalism

Brand Values

• •Quality
• •Customization & Personalization
• •Community
• •Knowledge Sharing & Education
• •Innovation & Access
• •Passion for the Hobby

Best Practices

• •Speak the Enthusiast's Language: Use common keyboard terminology naturally, but ensure it's accessible or explained for those still learning (e.g., via blog posts or linked guides). Avoid overly technical jargon without context.
• •Prioritize Community Engagement: Write copy that invites interaction, asks questions, and encourages sharing. Reference community trends, memes (appropriately), and feedback.
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for the products and the hobby shine through. Use evocative language to describe the feel and sound of keyboards (e.g., buttery smooth, satisfying thock).
• •Maintain a Helpful and Supportive Stance: Frame product descriptions and announcements not just as sales pitches but as solutions or enhancements for the builder's experience. Ensure support-related copy is empathetic and clear.
• •Keep Visuals and Text Aligned: Ensure the copy's tone matches the aesthetic of the visuals used. If the visuals are clean and modern, the copy should be too. If a video is playful (like on TikTok), the caption can be more casual. Consistency across platforms, while adapting to each platform's nuances, is key.

Social Perception

Trusted Vendor, Community-Engaged, Curator of Quality, Supportive Resource, Good Customer Service, Associated with Thock

Copy Examples

• •Engineered for the perfect 'thock.' Introducing the [New Product Name] – featuring a CNC aluminum case, hotswap PCB, and improved acoustic dampening. Pre-orders open [Date] at [Time]. Craft your signature sound. #MechanicalKeyboard #CustomKeyboard #AscendKeyboards #KeyboardBuild
• •Pure build envy! Check out this stunning [Keyboard Model, e.g., Zoom75] build by @[UserHandle] featuring our [Specific Part, e.g., PBT Keycaps]. That color combo is fire! 🔥 Tag us in your Ascend setups for a chance to be featured. #CustomerBuild #KeyboardCommunity #MechanicalKeyboards #AscendBuilds
• •Tired of rattly stabs? 🎶 Our latest guide shows you how to tune your stabilizers for that buttery smooth feel and sound. Link in bio for the full tutorial! What are your go-to tuning tips? Share below! 👇 #KeyboardMods #StabilizerTuning #DIYKeyboard #MechanicalKeyboardTips #AscendGuides
• •Quick update for everyone in the [Group Buy Name] GB! Production is on schedule, and we're anticipating fulfillment to begin in [Month, Year]. We know the wait is tough, but we're working closely with the manufacturers to ensure top-notch quality. Thanks for your patience and passion! More details on the blog. #GroupBuy #CustomKeyboards #KeyboardNews #AscendUpdates
• •Ready to dive into the world of custom mechanical keyboards? At Ascend Keyboards, we're more than just parts; we're your partners in building the keyboard of your dreams. From beginner-friendly kits to enthusiast-grade components and helpful build guides, we've got everything you need to start your journey. Discover the difference. Build your Ascend. #MechanicalKeyboard #KeyboardHobby #PCGaming #DeskSetup #AscendKeyboards