Brand Tone

Enthusiastic and Passionate, Community-Focused, Approachable and Friendly, Helpful and Specialist, Visually Driven and Exciting

Brand Values

• •Passion for RC Drifting
• •Community Engagement
• •Specialization and Expertise
• •Customer Support/Helpfulness
• •Growth and Aspiration
• •Resilience/Overcoming Adversity

Best Practices

• •Speak the Language of the Community: Use common RC drifting terms and slang where appropriate (e.g., "sideways," "shredding tires," "RTR," "shell"). This shows authenticity and understanding.
• •Prioritize Enthusiasm and Passion: Let genuine excitement for RC drifting shine through in your wording. Use exclamation points and energetic language moderately to convey this.
• •Be Visually Suggestive: Even in text, try to evoke the excitement of RC drifting. Use words that paint a picture of action, speed, and skill.
• •Maintain an Approachable and Helpful Demeanor: Encourage questions, offer advice, and create a welcoming atmosphere for both new and experienced drifters. Avoid overly technical jargon unless clearly explained for a broader audience.
• •Keep it Real and Authentic: Share genuine experiences, behind-the-scenes glimpses (like the owner's story), and celebrate the community. This builds trust and a stronger connection with the audience.

Social Perception

Positive and Trusted, Go-To Source for UK Drifters, Engaging and Entertaining, Knowledgeable, Supportive of the Hobby

Copy Examples

• •Website Homepage Banner: "Welcome to ASBO RC – your home for 1/10 scale RC drift in the UK! From killer chassis to the freshest body shells, we've got the gear to get you sideways. Passionate drifters helping passionate drifters. Let's hit the track!"
• •Instagram Post (New Product): "🔥 NEW ARRIVAL! 🔥 Check out the [Product Name] – ready to take your drift game to the next level! Swipe to see it in action & tap the link in bio to snag yours. What build are you dreaming up? #asborc #rcdrift #newgear #rcparts #drifting"
• •Facebook Ad (Targeting Beginners): "New to RC drifting? We've got you covered! ASBO RC offers everything from RTR kits to expert advice to help you start your journey. Join the awesome UK drift community and let's share the stoke! Visit asborc.com today. #rcdriftinguk #beginnerrc #asborc #getstarted"
• •YouTube Video Description (Showcasing a Build): "Watch us unbox and build this epic [Car Model] RC drift machine! Dale walks through some tips and tricks. We're all about the love of the slide here at ASBO RC. Got questions? Drop 'em in the comments! Don't forget to subscribe for more #asborc action! Shop parts: [link]"
• •TikTok Video Caption (Action Clip): "Weekend vibes! 💨 Who else is shredding some tires? Tag your drift crew! #asborc #rcdriftcar #tiktokrc #driftlife #rcfun"